Advocacy Software

Get the best advocacy software for your business. Compare product reviews, pricing below. Read our buyer’s guide for more help.

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Salsa CRM Screenshot
Salsa CRM
★★★★★
★★★★★
(4)
Salsa CRM is a fundraising software for nonprofits that provides donor management, digital marketing, online fundraising, online advocacy, and peer to peer fundraising. The online marketing platform is a fully-integrated software-as-a-service that helps…
Client OS
Web
Deployment
Cloud Hosted
Muster Platform Screenshot
Muster Platform
★★★★★
★★★★★
(3)
The Muster Advocacy Platform is a next-generation grassroots advocacy platform with tools for customer relationship management (CRM), SMS text and email communication, and the creation of action centers. Reach your advocates anywhere with text broadcasts…
Client OS
Web
Deployment
Cloud Hosted
Bloomerang Screenshot
Bloomerang
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★★★★★
(2)
Bloomerang is a donor management software that helps nonprofits deliver a better giving experience. The simple-to-use program aids your nonprofit organization in acquiring, retaining, engaging, automating, and measuring your donors, volunteers, and…
Price Range
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Starting Price
$19/month
Client OS
Web
Deployment
Cloud Hosted
CharityEngine Screenshot
CharityEngine
CharityEngine is a cloud-based CRM platform built to scale nonprofits at any stage on a single, unified CRM. Our Donor Management system advance technology let’s organizations do more stuff in less clicks with a 360-degree donor view to help Plan, Run and…
Price Range
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Starting Price
$499/month
Client OS
Web
Deployment
Cloud Hosted
Mobilize Screenshot
Mobilize
★★★★★
★★★★★
(2)
The Mobilize platform helps mission-driven organizations manage events and recruit volunteers. By using this cloud-based service, you can unlock the full potential of your supporters. Designed for nonprofits, campaigns, unions, and advocacy organizations…
Client OS
Web
Deployment
Cloud Hosted
NationBuilder Screenshot
NationBuilder software lets you find, mobilize, and equip your best advocates to spread your nonprofit message around the world. Create a database of volunteer information for easier donation processing and communication. Launch pages in minutes with…
Price Range
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Starting Price
$29/month
Client OS
Web
Deployment
Cloud Hosted
EveryAction Platform Screenshot
EveryAction Platform
★★★★★
★★★★★
(5)
The EveryAction Platform is a powerful nonprofit software designed to raise more money and do more good for NPOs of all shapes and sizes. This is the only modern platform spanning fundraising, digital, and organizing needs of nonprofits. Consolidate data…
Price Range
   $     $     $     $     $   
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Starting Price
$109/month
Client OS
Web
Deployment
Cloud Hosted
DonorPerfect Screenshot
DonorPerfect
★★★★★
★★★★★
(3)
DonorPerfect Fundraising Software is the perfect tool to help grow your organization’s fundraising success. Building on over 15 years serving the non-profit community, DonorPerfect sets the standard as the easiest, most flexible and cost-effective…
Price Range
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Starting Price
$99/month
Client OS
Web
Deployment
Cloud Hosted
Grassroots and Legislative Advocacy App Screenshot
The Grassroots and Legislative Advocacy App by Grassroots Unwired combines traditional advocacy practices with groundbreaking technology. Grassroots Unwired has the features that any nonprofit or political advocacy organization needs to create a…
Client OS
Web
Deployment
Cloud Hosted
Kindful Nonprofit CRM Screenshot
Kindful Nonprofit CRM
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★★★★★
(3)
Kindful is a nonprofit CRM that integrates with a number of tools your nonprofit already uses—providing the ultimate level of flexibility with no disruption to your existing processes. Kindful offers fundraising tools such as online donation pages and…
Price Range
   $     $     $     $     $   
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Starting Price
$100/month
Client OS
Web
Deployment
Cloud Hosted
Nonprofit Cloud from SalesForce Screenshot
Nonprofit Cloud from SalesForce
★★★★★
★★★★★
(3)
Nonprofit Cloud from SalesForce provides an all-in-one platform for your program management, fundraising, and marketing and engagement. Nonpofit Cloud provides the Nonprofit Success Pack (NPSP) that helps your organization get started with Salesforce CRM…
Price Range
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Starting Price
$9/month
Client OS
Deployment
Cloud Hosted
Virtuous Screenshot
Virtuous
Virtuous is a nonprofit CRM and marketing automation platform providing fundraising and donor management tools that build better donor relationships. This all-in-one nonprofit growth platform provides tools to increase giving, cultivate relationships, and…
Price Range
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Starting Price
$350/month
Client OS
Web
Deployment
Cloud Hosted
Blackbaud CRM Screenshot
Blackbaud CRM
Blackbaud CRM is a nonprofit CRM intended for use by large to enterprise-level nonprofits. The solution provides customer relationship management tools, integrated analytics, multichannel marketing, and data mining services. This will let your nonprofit…
Client OS
Web
Deployment
Cloud Hosted
DoJiggy Donations Screenshot
DoJiggy Donations
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(1)
DoJiggy Donations allow non-profit and community organizations to raise more money by providing a simple and safe way for supporters to make online donations towards your cause. DoJiggy Donations includes an easy-to-use donation website as well as a…
Price Range
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Starting Price
$39/month
Client OS
Web
Deployment
Cloud Hosted
NonProfitEasy Screenshot
NonProfitEasy
★★★★★
★★★★★
(3)
NonProfitEasy (formerly Fundly CRM) is a donor management, volunteer management, fundraising, and event/membership platform. The nonprofit CRM provides communication and reporting tools necessary to strengthen relationships with your donors. The solution…
Price Range
   $     $     $     $     $   
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Starting Price
$100/month
Client OS
Web
Deployment
Cloud Hosted
Aplos Donor Management Screenshot
Aplos Donor Management
★★★★★
★★★★★
(2)
Aplos Donor Management is a cloud-based donor management software for online nonprofit fundraising. The nonprofit CRM software lets you engage your donors and fundraise with confidence via donor retention, donation tracking, and a variety of fundraising…
Price Range
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Starting Price
$59/month
Client OS
Web
Deployment
Cloud Hosted
DonorSnap Screenshot
DonorSnap
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★★★★★
(3)
DonorSnap is an online fundraising and donor management system that tracks all of your donor, prospect, volunteer, member, grant, sponsor, etc. data in one place. It is great for all types of nonprofits because it can be fully customized to track exactly…
Price Range
   $     $     $     $     $   
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Starting Price
$39/month
Client OS
Web, iOS
Deployment
Cloud Hosted
Donorbox Screenshot
Donorbox
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(5)
Donorbox is a fundraising software that lets you collect donations via an embedded tool on your website or a popup widget. The software can accept one-time donations or let users create recurring donations. These payments can be accepted via credit cards…
Price Range
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Starting Price
$45/month
Client OS
Web
Deployment
Cloud Hosted
Serenic Navigator for NPO Screenshot
Serenic Navigator for NPO
★★★★★
★★★★★
(4)
Serenic Navigator for NPO is a comprehensive cloud ERP solution designed for non-profit organizations. As a Gold Microsoft Alliance partner for Enterprise Resource Planning, Serenic Software can help you effectively manage the financial affairs of your…
Price Range
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Starting Price
$16,000 (perpetual license)
Client OS
Web, Windows
Deployment
Cloud or On-Premises
NonProfit+ Screenshot
NonProfit+
★★★★★
★★★★★
(2)
NonProfit+ (NonProfit Plus) is business management software engineered with nonprofits in mind. Delivered on the powerful Acumatica platform, NonProfit+ brings a new level of functionality that empowers organizations to efficiently manage their finances…
Price Range
   $     $     $     $     $   
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Starting Price
$585/month
Client OS
Web
Deployment
Cloud Hosted

We searched and searched, but we couldn’t find any products in our database that match your criteria. Perhaps our team of software experts can help? They’d be happy to provide a list of free advocacy software recommendations that meet your exact requirements.

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Advocacy Software Buyer’s Guide

What is Advocacy Software?

Advocacy software for nonprofit organizations assists charitable organizations, political campaigns, and activist groups to perform outreach virtually. These online platforms provide the tools for creating petitions, managing fundraisers, and measuring engagement effectiveness.

Digital advocacy has become a huge part of awareness campaigns and charitable movements. With software, a large portion of outreach can be performed entirely online, increasing potential participation and donation amounts. Nonprofit organizations can better mobilize their supporters by keeping everyone in the loop through automated communication, ensuring causes remain relevant when deadlines pass or fundraising goals are met.

  • Communication tools: Use email marketing, text messages, or traditional direct mail to perform nonprofit outreach.
  • Automated alerts and notifications: Send out timed reminders whenever fundraising goals are short, events are upcoming, or volunteers are needed; set specific parameters for when and how digital communication is shared
  • Customer relationship management (CRM): Keep records on “customers”, whether they are volunteers, supporters, or financial contributors, for future outreach efforts; organize contact information based on demographic segments for easier use
  • Fundraising: Raise funds and keep track of inbound donations; facilitate positive connections with donors in order to maximize money raised; embed donation buttons on web platforms to increase online donations through peer fundraising or crowdsourcing
  • Campaign management: Target digital marketing plans towards the most likely supporters; customize campaigns based on the end goal (donations, volunteers, awareness, etc)
  • Campaign reporting: Put together custom reports to account for donations, grants, pledges and other sources of funding including data-driven analysis to measure campaign success
  • Petition management: Generate and edit petitions from a custom template; use automation to collect and validate digital e-signatures from supporters
  • Donor management: Track donations or monetary pledges made towards fundraising campaigns and process recurring donations with ACH or credit card payments; keep records on past donors to improve retention rates
  • Event planning: Organize and host in-person charitable events, such as silent auctions, guest speakers, voter drives, or awareness campaigns
  • Engagement reporting: Measure online engagement metrics created by posts, emails, texts, and other virtual outreach efforts
Muster Platform
Mobilize volunteers and supporters with real-time alert notifications from Muster Platform.

Best Advocacy Software Benefits

There are many useful advantages to implementing an advocacy software at your organization. Consider the following benefits:

Mobilize Volunteers and Supporters Anywhere

Even small issues can have supporters far and wide. Through advocacy software, you can reach potential volunteers and supporters wherever they are. By increasing local, nationwide, and international support through advocacy software, you can spread your message around the world with just a click.

All-in-one software includes the advocacy tools necessary for every step of your nonprofit work, including regular communication with your supporters. Automated communication sends instant notifications to potential volunteers whenever new events are in their area. Email and text alerts can inform former donors of new fundraising opportunities.

Organic Growth for Grassroots Campaigns

Advocacy campaigns often begin small and require word of mouth in order to grow. In the past, grassroots advocacy depended entirely on in-person communication, ranging from door-to-door campaigning to phone calls to letter writing campaigns. Now, causes can go viral in an instant with the right social media techniques. While this can lead to an increase in donations and awareness, the right advocacy tools are necessary to truly capitalize on viral success.

Advocacy software with nonprofit CRM tools can provide growth management solutions for grassroots organizations. Basic communication with initial supporters can be managed through email and text messaging, while social media posts can help your organization reach new eyes and ears.

Raise Funds Instantly

Raising donations used to take a lot of time, as volunteers or nonprofit employees had to organize ways to physically reach out to potential donors. Fortunately, online fundraising campaigns can reach a wide range of potential donors in minutes. New advocacy technology helps nonprofits:

  • Reach new donors in new places
  • Share advocacy stories more easily
  • Make continual giving easier for top contributors
  • Maintain more frequent and relevant communication

For instance, fundraising emails can include direct links to donation sites, allowing for real-time, secure fund transfers from donors. These virtual campaigns can be organized and rolled out faster than ever, particularly useful for collecting emergency funds after disasters.

CharityEngine Nonprofit Software
Manage donor profiles with CharityEngine software.

Keep Causes Relevant

What happens when a fundraising event ends? Or a petition gets enough signatures to be submitted to legislators? For some supporters, meeting goals means the job is done. Yet advocacy groups know there’s far more to their work than getting a set number of donations or signatories.

Through an online advocacy platform, there are ways nonprofit organizations can continually keep causes relevant to their supporters. Automated action alerts can inform volunteers when additional services are needed. Newsletters and social sharing can provide progress reports to donors. And testimonials from those benefiting from the cause can help inspire new action.

Reporting and analytics tools allow decision-makers at nonprofits to improve their outreach methods by finding commonalities amongst donors, volunteers, and causes. For instance, quarterly reports may reveal people are more likely to donate money and time around major holidays. Nonprofits can use this information to start new initiatives around these dates for more successful outreach.

Remain Compliant with Nonprofit Regulations

Nonprofit advocacy which overlaps with government relations, such as voter registration, may need to keep detailed records in the event of an audit. For instance, some NPOs must prove they are nonpartisan in order to receive government funding. Others may have to answer to a board of directors. The exact requirements can vary depending on which state your organization operates in and what levels of government you interact with on a regular basis. With software, you can draft petition templates which use pre-approved, nonpartisan language to repeatedly use for all your advocacy efforts. Additionally, user-friendly advocacy software solutions can track donations, volunteers, and more, perfect for creating internal audit records.

salsa CRM Fundraising
Protect data on constituents with Salsa CRM.

Advocacy Software Pricing

Many charitable organizations prefer to use free advocacy software in order to reduce operating costs as much as possible. Fortunately, there are a variety of pricing options available to help nonprofits manage their budgets while streamlining operations. In some cases, the total cost will depend on how many users or administrators use the software. Others might charge based on how many volunteers or donations are processed. Finally, some charge based on the functionality or management tools you need.

SaaS subscriptions are available for as low as $9 per month while others are $200 per user per month. Other SaaS plans charge annually at a lower monthly rate in order to offer discounts to nonprofit organizations which can budget to pay upfront after fundraising.

Additionally, there are free options available. Some of the free products are exclusive to small advocacy groups which are just starting out while others are available to all nonprofits. However, these free solutions may offer extra integrations which incur actual costs.