A product information management system to go to market faster
Widen PIM works in tandem with all other Widen Collective enterprise DAM solution. Brands use the DAM+PIM combo to aggregate technical information from engineering and product platforms. Using this solution, plan your marketing content based on complete product information and specs. Then assign content projects to copywriters and other creators.
This product works best for:
We run large-scale construction projects and amass a lot of content from internal sources and agencies for our various channels. We needed a way to bring it all together.
I would say the real central value that Widen brings to the Hootsuite brand is on making the universe of brand material so much smaller. People know where to go and they can have confidence that when they find an asset that it’s been created by the brand team, it’s on brand, and it’s released for use.