A product information management system to go to market faster

About Widen Collective

Widen PIM works in tandem with all other Widen Collective enterprise DAM solution. Brands use the DAM+PIM combo to aggregate technical information from engineering and product platforms. Using this solution, plan your marketing content based on complete product information and specs. Then assign content projects to copywriters and other creators.

This product works best for:

  • Product managers
  • Product marketers
  • Creators including copywriters, photographers, and videographers
  • E-commerce managers

Video Overview


  • Fast data imports
  • Locked values
  • Flexible catalog structure with attributes and product types
  • Master product list
  • Asset management
  • Associate related assets to products
  • Version control
  • On the fly edits and conversions
  • Business process workflows
  • Review and approval
  • Quick search
  • Sort and filter products
  • Set up unlimited channels
  • Select attribute columns for each channel
  • Preview channel exports
  • Export to FTP or download as a CSV

Product Overview

User Reviews of Widen Collective

Submitted on December 14th, 2020 by Niklas Rademacher from NKT Group

We run large-scale construction projects and amass a lot of content from internal sources and agencies for our various channels. We needed a way to bring it all together.

Submitted on December 14th, 2020 by Curtis Foreman from Hootsuite

I would say the real central value that Widen brings to the Hootsuite brand is on making the universe of brand material so much smaller. People know where to go and they can have confidence that when they find an asset that it’s been created by the brand team, it’s on brand, and it’s released for use.