Roofr

A cloud-based roofing software that combines measurements, estimates, and CRM capabilities under one platform.

Product Overview

Roofr is an all-in-one software platform built specifically for roofing businesses. Its product suite includes a CRM for managing the sales pipeline, an instant estimator for generating homeowner quotes, roof measurement reports, customizable proposals, material ordering with supplier integrations, invoicing, online payments, and job scheduling.

Pros

  • Purpose built for roofing contractors
  • Fast and affordable roof measurement reports
  • Free Starter plan for those just starting out

Cons

  • Lacks integrations with external CRM
  • Add-ons can be expensive

Target Market

Small to midsize roofers, storm restoration teams, and growing crews who want one platform for measurements, proposals, and basic CRM.

Not Recommended For

Large-scale or commercial roofing operations that need deep analytics and an advanced CRM.

Video Overview

Key Features

Measurements

  • Uses up-to-date imagery for accurate measurements
  • Order reports that return in under 2 hours
  • Once reports are in, craft proposals
  • Generate material ordering lists and auto-calculate amounts

CRM

  • Drag and drop job pipeline
  • Automated job tasks
  • Analytics dashboard
  • Invoicing and payments

Proposals

  • Send proposals anywhere from measurement reports
  • Pre-fill material and labor quantities with integrated pricing
  • Simple customization tools
  • Supports eSignature PDFs

Other Features

  • Calendar & Scheduling: Schedule appointments and job events, assign to team members, and sync with Google Calendar.
  • Payments: Collect credit card and ACH payments online. Available on Essentials and Scale plans.
  • Instant Estimator: Homeowner-facing widget that generates instant roof quotes based on the contractor’s pricing. Captures qualified leads directly into the job board.

Pricing

Roofr includes several base plans and add-on options. Plans are billed monthly. Measurement reports are always pay-per-report regardless of plan.

Base Plans

  • Starter: Free, $19/measurement report
  • Essentials: $249/month, $13/measurement report
  • Scale: $349/month, $13/measurement report

Add-Ons

  • Measure+: Faster measurements for the Starter plan. $109/month for 6-hour delivery, and $169/month for 2-hour delivery.
  • Instant Estimator: $149/month
  • Roofr Sites (Beta): $99/month
Starting Price
Free
Price Range Learn More
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Product Overview

  • Client OS Web
  • Deployment Cloud Hosted

Developer Overview

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