CampusNexus Student

Mount Marty traditionally has not invested heavily in IT infrastructure. So if we were really going to be serious about on-premise [installation and management], we would have to make some serious infrastructure investments. And I think our money is best spent elsewhere. So by going to the cloud, we really are reducing our reliance on internal infrastructure.

One big change [through CampusNexus] was to make us more of a service organization, where we’re proactively going out and helping our [students]. So from an IT standpoint it’s really allowed us to do that and stop focusing on the servers being down, replacing hard drives; and it allows us to focus on the [students].

A good CRM solution will enable you to better identify and target students in the community who are likely to succeed.

For example, we now see a link between high school students who have taken college courses while in high school as an important indicator of success at UTRGV. Prospects who have already earned even three or six hours of college are almost eight times more likely to graduate in four years than a student who has none of that experience.

CampusNexus CRM enables us to capture metrics like this that are unique to our institution and community and build campaigns around them.