CRM Software

Get the best CRM software for your business. Compare product reviews, pricing below. Read our buyer’s guide for more help.

Popular Products

OnContact is an innovative, hosted and/or on-premise customer relationship management solution. OnContact has provided a salesforce automation system to satisfied customers for many years so you can be confident you are…
Price Range
$ $ $ · ·
Platforms
Web, Windows
Deployment
Hosted or Local
Zoho
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Zoho is a suite of software and applications that can combine to run your entire business. Zoho CRM: The core Sales & Marketing arm of Zoho will let you reach out to prospects at the right moment and engage them across every…
Price Range
$ $ · · ·
Starting Price
$12/year/user
Platforms
Web
Deployment
Hosted (cloud-based)
Over 12,000 small and medium-sized organizations in 70 countries use Sage CRM every day to manage critical sales, marketing and customer service activities, helping them to find new customers, close sales faster, and build…
Price Range
$ $ $ · ·
Starting Price
$45/month/user
Platforms
Windows, Web
Deployment
Hosted or Local
Provides a true 360 degree view of all customer data and customer interactions, including complete visibility into all financial transactions and website interactions without any integration required. Now a single view of…
Price Range
$ $ $ · ·
Platforms
Web
Deployment
Hosted (cloud-based)
Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, Infor CRM enables you to…
Platforms
Windows, Web
Deployment
Hosted (cloud-based)
Act! Premium is designed for workgroups and teams of over 10 people who need additional scale, security and collaboration through centrally administered databases. With all the same features and value of Act! Pro, this…
Price Range
$ $ · · ·
Platforms
Web, Windows
Deployment
Hosted or Local
Easy to use. Highly Functional. Completely customer centric. myFiO CRM is a complete customer relationship management application which is specifically tailored for the SMB. Organizations need to acquire, manage and serve…
SugarCRM makes CRM simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 850,000 end users in…
Price Range
$ $ $ · ·
Starting Price
$40/month/user
Platforms
Web
Deployment
Hosted or Local
InfoFlo CRM is a simple to use and complete office management solution Contact Management Built-in Email Manager; Document Management; Project Management; Task Management; Telephone / PBX Management; and Time & Billing…
Price Range
$ $ $ · ·
Starting Price
$99/user (one time)
Deployment
Hosted or Local
For over 10 years, Maximizer Enterprise has remained the chosen CRM software solution for small to mid-sized businesses. Proven, award-winning and flexible enough to meet the needs of companies in any industry, Maximizer…
Price Range
$ $ $ · ·
Platforms
Web, Windows
Deployment
Hosted or Local
The Acumatica Customer Management Suite is a cloud-based customer relationship management (CRM) solution that can be accessed from anywhere using a web browser. Businesses use it to improve sales and marketing efficiency by…
Price Range
$ $ $ $ ·
Platforms
Web
Deployment
Hosted (cloud-based)
Aligning your organization around the customer is now more important than ever. Your Marketing, Sales and Customer Service teams are the front line to the customer. They need to harness your end-to-end enterprise, along with…
Platforms
Web
Deployment
Hosted (cloud-based)
Listen at social scale. Tap into real-time conversations from more than 400 million social sources. Use social insights to make better business decisions in marketing, sales and service. Identify advocates and keep a finger…
Platforms
Web
Deployment
Hosted (cloud-based)
The comprehensive SYSPRO Customer Relationship Management (CRM) solution lets users track and manage all customer and supplier touch points. Customer correspondence, status, vendor relationships, marketing campaigns, service…
Connecting Customers with SAP Business One In today’s competitive market, you must deliver a superior customer experience through every interaction each customer has with your business. Make every contact your customer has…
The only CRM built for Google, used by Google and recommended by Google. You use G Suite so you can have one system for everything related to your business. ProsperWorks is the CRM for G Suite, so it seamlessly integrates…
Starting Price
$19/year/user
Platforms
Web
Deployment
Hosted (cloud-based)
ADAPT CRM Solutions is the core product, an integrated customer relationship management software designed to let companies focus their entire enterprise on their customers with minimal time and effort. ADAPTcrm Enterprise…
Platforms
Windows
Deployment
Locally Installed
Powerful. Flexible. Easy to Use. Results CRM provides your sales team a way to manage contacts, to-do lists, quotes and sales opportunities. Streamline workflow and ensure every detail is preserved. Provide more visibility…
Platforms
Windows
Deployment
Hosted or Local
Method uses its patent-pending sync technology to mirror your QuickBooks data onto the web. Virtually everything syncs back and forth, including customers, vendors, employees, invoices, sales orders, time tracking, purchase…
AppFinity WebSalesForce Web Ordering System offers the flexibility to your sales people to place sales orders and quotes for their own customers directly into your Sales Order module over the Internet. With the WebSalesForce…
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CRM Software Buyer’s Guide

Customer relationship management (CRM) software allows you to maximize the potential of hard-won customer relationships. CRM software presents an integrated view of your customers and prospects so you can get the most out of your marketing, sales, and customer service efforts. This guide provides a practical how-to for selecting the right CRM program to better manage your customer database and improve sales effectiveness.

Benefits of Top CRM Software

CRM software is a broad application category providing functionality to manage business-customer relationships. CRM program provide features designed for supporting sales, marketing, and service activities.

Benefits of using effective sales CRM software include:

  • More effective identification of new prospects through database marketing and outreach automation
  • Reductions in time and labor costs of collecting, organizing, and managing customer information
  • Easier customer upselling based on intelligent product/service suggestions and improved objection handling
  • Increase ROI on marketing investments through lead source visibility
  • Improved sales effectiveness by sharing best practice sales techniques
  • Reduce training costs with guided selling features
  • Increase sales win rates by understanding the frequency and best practices for sales and marketing outreach

Key Features to Consider When Selecting CRM Software

Functionality Definition
Contact management Contact management features provide the ability to capture, record, and classify event data related to customer interaction (such as calls, emails, website visits, social interaction, purchases, visits, etc)
Email integration Email integration features enable the automated capture of emails to sales contacts with corresponding customer records enabling better visibility to customer activity and communication
Opportunity/lead tracking Lead management capabilities support registering and detailing sales prospecting information, such as lead source and sales assignment
Follow-up scheduling Manual and automated options for scheduling follow up help improve the reliability of ensuring proper customer follow-up occurs
Customer order history Automatically capturing customer purchases (often via integration with applications such as invoicing and AR) helps complete the information about customer interaction
Cross-selling Cross-selling and upselling suggestions utilize pre-defined associations between products to alert sales staff to additional items or services customers may be interested in
Call center integration Phone-system integration allows for the CRM application to automatically identify when customers have been called and associate call data with customer records
Issue ticketing Issue ticketing systems provide work order management tools that coordinate the registration and resolution of customer service issues
Quote creation Quote creation capabilities allow for the origination of documents describing offered costs and terms for product and service purchases
Invoice creation Invoices provide customer-facing documentation describing order details and payment responsibilities to clients
Marketing campaign management Marketing campaign management tools organize and track marketing efforts allowing for demographic and promotional sales targeting
Marketing email/template management The ability to create, store, and edit marketing templates provides increased efficiency and more consistent use of best practice communications techniques for maximizing marketing effectiveness
Call scripts Call scripts can help less ensure adherence to communication best practices and help salespeople overcome objections and improve customer engagement
Customer milestone notifications and triggers Tracking milestones in customer engagement (such as initial engagement, meetings, or quote provisioning) yields improved sales forecasting and can be used to suggest appropriate follow-up actions

Using Customer Relationship Management Software to Your Advantage

Using integrated CRM software allows your business to promote the visibility of key customer information and increase collaboration. By doing so you’re better able to prospect new customers, market to existing accounts, resolve service issues, and improve customer satisfaction.

When it comes to customer relationship management, it’s not a question of “if” it will be done. All businesses store contact information and manage customer relationships in one manner or another. The question is really whether or not your business will use an integrated CRM software tool to promote consistency and help improve customer satisfaction.

Many times, businesses have a tremendous amount of customer data, but it is locked away in different areas and not easy to access. For instance, individual employees may keep customer contact lists in Outlook files, accounts receivable will hold information in a master customer list, marketing will generate their own records, and sales staff will work off of self-produced call lists. The end-result is inefficient contact efforts and an inability to ensure consistency in customer interaction.

Maximize the Returns on Your Customer Relationships With CRM Software

CRM gives you the ability to track buying patterns, which can help you spot any potential problems with your customer relationships before it’s too late. It’s so much more cost effective to retain your current customers, especially when you take into account all the additional marketing costs it takes to establish new relationships. CRM applications also allow your sales staff to easily up-sell or cross-sell your products, which can increase your revenue totals and help your business to succeed.

Increase Efficiency by Integrating Your Customer Information

You can also improve your business performance by pulling information from finance, sales, marketing, and customer service into a central database. Having all your customer data in one place allows you to enhance your sales forecasting, maintain long-term customers, and strengthen your financial control.