A pipeline-centric CRM for small businesses

About Bigin

Bigin by Zoho CRM is a pipeline-centric CRM built and priced for small businesses. Bys using this software, small businesses can now manage their customer relationships more easily than ever. Whether you’re ready to move beyond spreadsheets or simply replace legacy sales tools, Zoho is here to help you get started.

  • Engage prospects
  • Manage pipelines
  • Close more deals
  • Data management and security
  • Fully mobile

Video Overview


  • Built-in telephony: Contact your prospects and customers from within your CRM. You won’t have to worry about manually updating call records anymore. Make every call more personal and productive with Bigin’s built-in telephony features.
  • Email: Add your own business email account in Bigin and automatically associate incoming emails to your contacts. Send mass emails and analyze the effectiveness of your campaigns with email insights.
  • Twitter: Build your business one tweet at a time. Get the complete history of your contacts’ tweets, follow, like, and respond to their tweets, and keep the conversation going without leaving your CRM system.
  • Webforms: Bigin helps you capture leads from your website through customizable webforms. Quickly create and embed webforms on your site, and start converting high intent website visitors into contacts.
  • Pipeline view: Organize your deals visually and intuitively. The pipeline view in Bigin gives you all the key information about your deals at a glance, freeing your sales reps up to spend more time on promising prospects.
  • Customization: Customize your CRM data by adding unique custom fields. Change the way you view your data through customizable list views, and use smart filters to quickly identify the information you need without going through every record manually.
  • Multiple pipelines: Your CRM should help you smoothly handle all of your unique business processes. Bigin lets you create and manage individual deal pipelines for each different processes in your day-to-day sales cycle.
  • Activity management: Maintain a clear overview of all your important activities, like tasks, calls, and events. Notify your teammates with a simple @mention, and work together to close more deals.
  • Workflows: Say goodbye to repetitive manual work. With easy-to-create workflows, you can automate routine tasks and maximize your selling time. Create workflows that help you track deal updates, set up email alerts, and more.
  • Products: Create a list of products, and automatically associate them with new deals. You can also apply discounts and keep tabs on the number of items that you’ve sold without having to leave the deal information page.
  • Dashboards: Choose from a list of pre-built dashboards or create your own dashboards instantly to track and measure all your essential metrics in one place. Analyze your sales performance and gain more clarity into your business anytime, anywhere.
  • Signals: Never let another opportunity fall through the cracks. Signals help you act quickly with real-time notifications and alerts for new incoming emails, missed calls, and other important updates from your prospects and customers.
  • Import and export data: Bigin helps you import data from your spreadsheets, automating the process so that you can get up and running faster. Similarly, you can export data from all the modules in your Bigin account and save them for later reference.
  • Roles and profiles: With custom roles and profiles, you can replicate your organizational structure in CRM, and control who sees what information using profile-based access permissions. Share data with only the people who need it, and ensure your CRM is secure with controlled access of records.
  • Audit logs: View a chronological log of every action performed within your Bigin account for improved documentation and compliance. Quickly restore any recently deleted information from the recycle bin. Bigin also allows you to make regular data backups.
  • GDPR: With Bigin, your data is secure and always will be. Hosted on the Zoho platform that puts privacy and data security at the heart of its business, Bigin complies with the EU’s latest data protection laws, and helps your business become GDPR compliant.


Bigin software is one of the most affordable CRM products on the market right now, with a price of $7 per user per month when billed annually.

Product Overview

User Reviews of Bigin

Submitted on January 6th, 2022 by Luison Lassala from Bedrock Success Consulting

We were so impressed by Bigin’s ‘perfect fit’ for small organizations and we have now consolidated all information about our clients and projects in Bigin. It’s impressive to see that such an affordable product helps in managing duplication of records, customizing fields specific to our processes, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients.

Submitted on January 6th, 2022 by Vikas Kakkar from HireXP

I am super impressed with Bigin. I was looking for a simpler lead management and automation tool and I have finally arrived at the right platform after trying multiple tools in the last few years. It has completely transformed the sales process and I regularly recommend Bigin to my contacts.

Submitted on January 6th, 2022 by Dhruvesh Lakhani from Investacc Insurance Brokers

I want to sincerely thank the entire Bigin Team for developing this excellent platform for SMBs who are quite keen on getting rid of excel datasheets. My primary requirement was exactly the same, and Bigin has offered so much more. This has increased the overall productivity of my sales team, and I have already recommended Bigin to friends in different sectors.

Submitted on January 6th, 2022 by Anant Tikone from Antech Microsystems

I found Bigin extremely easy to learn and utilise. I was bit scared if my assistants will able to learn it quickly. But to my surprise they have started using fully within 2 weeks of time. Mobile apps and its connectivity with server is superb and quick.