Marketing Software

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HubSpot Marketing Hub Screenshot
HubSpot Marketing Hub
HubSpot Marketing Hub for small to enterprise businesses provides the tools you need to market your business. Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing…
Price Range
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Starting Price
$45/month
Client OS
Web, iOS, Android
Deployment
Cloud Hosted
Keap Screenshot
Keap
Keap is a CRM, sales, and marketing tool that helps you get more done with less work so you can grow your business. Keap will help you win more business by creating a repeatable sales process to set up appointments, track leads, and get quotes accepted…
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Starting Price
$79/month
Client OS
Web
Deployment
Cloud Hosted
Zoho CRM Screenshot
Zoho CRM
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Zoho CRM is a 360º online business management platform that caters to the needs of businesses of all types and sizes. Track leads, nurture them along the sales funnel, collaborate in real time and monitor business trends from a centralized hub. Over…
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Starting Price
$14/user/month
Client OS
Web, iOS, Android
Deployment
Cloud Hosted
EventsWallet Screenshot
EventsWallet
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EventsWallet is an innovative SaaS event software for in-person, virtual, and hybrid trade shows and conferences. The platform allows expo and conference organisers to run an effective event by keeping the audience engaged with easy-to-use event…
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Starting Price
$38/user/month
Client OS
Web, iOS, Android
Deployment
Cloud Hosted
Madgicx Screenshot
Madgicx
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Madgicx is an AI-powered omnichannel marketing platform with creative intelligence and autonomous media-buying capabilities that optimizes ads across Facebook, Instagram & Google. Madgicx is the fastest-growing advertising platform, and it has become the…
Price Range
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Starting Price
$49/month
Client OS
Web
Deployment
Cloud Hosted
TextMagic Screenshot
TextMagic
TextMagic is a business text messaging platform that allows businesses to create virtual mobile numbers and send and receive text messages via the TextMagic platform. It offers tools and features to enable the use of SMS in internal communication…
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Starting Price
$10/month
Client OS
Mac, Web, Windows, Linux, iOS, Android
Deployment
Cloud Hosted
Helpfull Screenshot
Helpfull
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Helpfull is a real-time feedback platform that allows you to get instant feedback from thousands of people in minutes. By creating a survey on Helpfull, you can instantly compare two logos, brand names, Amazon store images, book covers, product designs…
Price Range
   $     $     $     $     $   
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Starting Price
$49/month
Client OS
Mac, Web
Deployment
Cloud Hosted
Dynamics 365 Marketing Screenshot
Dynamics 365 Marketing is a customer journey tool form Microsoft that helps elevate customer experiences. The B2C and B2B marketing software helps personalize journeys across all touchpoints to strengthen relationships and earn loyalty. Dymamics 365…
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Starting Price
$250/month
Client OS
Web
Deployment
Cloud Hosted
Hightail Screenshot
Hightail
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Hightail is a document management software aimed at serving creative teams. Hightail simplifies the lifecycle of a file by automatically inserting custom branding, letting edits happen in real-time, assigning to-do lists and deadlines, customized…
Price Range
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Starting Price
$12/month
Client OS
Mac, Windows, iOS, Android
Deployment
Cloud Hosted
Paperflite Screenshot
Paperflite
Paperflite is a marketing collateral and sales content management platform. With Paperflite marketing teams can curate, organize and distribute their content to sales teams, customer success teams and channel partners. Paperflite provides real time…
Price Range
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Starting Price
$30/user/month
Client OS
Web, iOS, Android
Deployment
Cloud Hosted
EngageBay Screenshot
EngageBay
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(14)
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales & service automation platform with a free CRM, built to grow small businesses and startups. EngageBay’s Email Marketing platform helps you grow your business with intelligent…
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Starting Price
$9/user/month
Client OS
Web
Deployment
Cloud Hosted
Thryv Screenshot
Thryv
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(1)
Thryv is a small business software that helps automate tasks and better serve your customers. The features provided help you reach more customers, stay organized, get paid faster, and automatically generate reviews. Thryv helps combine all of your…
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   $     $     $     $     $   
   $     $     $     $     $   
Client OS
Web, iOS, Android
Deployment
Cloud Hosted
Monday.com Screenshot
Monday.com
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(4)
Monday.com lets you plan, organize, and track in one visual space. Monday.com lets you create a custom workflow so any team in your company can work on what they need the way that is easiest for them. With Monday.com, you can create dashboards to gain…
Price Range
   $     $     $     $     $   
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Starting Price
$8/user/month
Client OS
Web
Deployment
Cloud Hosted
SalesFirst Screenshot
SalesFirst is the Sales Force and Marketing automation component of the CustomerFirst Enterprise Suite. SalesFirst provides functionality that manages the marketing and sales process within your organization. It also allows you to track information about…
Client OS
Windows, Mac
Deployment
Cloud Hosted
Salsa CRM Screenshot
Salsa CRM
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(4)
Salsa CRM is a fundraising software for nonprofits that provides donor management, digital marketing, online fundraising, online advocacy, and peer to peer fundraising. The online marketing platform is a fully-integrated software-as-a-service that helps…
Client OS
Web
Deployment
Cloud Hosted
Marketing Software Screenshot
Marketing Software
It’s a fact. MarketingPilot is the most popular and widely used Marketing Resource Management software. The reasons are simple: MarketingPilot marketing software is the most complete, advanced, powerful, integrated and easy to use Marketing Resource…
Client OS
Windows, Mac
Deployment
Cloud Hosted
SutiCRM Screenshot
SutiCRM
Marketing, sales, and customer support from a single robust platform SutiCRM is an online customer relationship management platform that helps organizations nurture and grow relationships with their customers and potential customers in an organic manner…
Client OS
Deployment
Cloud Hosted
Propago Screenshot
Propago brings the physical and digital marketing worlds together in a single cloud based platform, allowing marketers to better manage the complexities of distributing their brand and marketing materials. The Propago platform enables enterprises to bring…
Starting Price
$449/month
Client OS
Web
Deployment
Cloud Hosted
MPPro version 9 Screenshot
MPPro version 9
Marketing Plan Pro includes everything you need to create a professional, complete and accurate marketing plan. Whether you are presenting a marketing plan to your department, working for a Fortune 500 company or simply looking for a marketing direction…
Client OS
Windows
Deployment
Cloud Hosted
Agency Software Screenshot
Agency Software
MarketingPilot agency management software streamlines operations and improves productivity and profitability. MarketingPilot agency management software helps creative, advertising, event, experiential and full-service agencies deliver superior marketing…
Client OS
Windows, Mac
Deployment
Cloud Hosted

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Marketing Software Buyer’s Guide

What is Marketing Software?

Your products and services are only as good as your marketing strategy. You can have the best in the business, but if no one knows you exist, you won’t get any sales. Marketing software offers companies a wide array of digital tools to better advertise their products or services to the general public or other businesses.

Digital marketing tools can include streamlined campaign management, custom branding templates, and control over social media platforms. And with software, your online campaigns can even incorporate traditional advertising efforts to create consistent brand awareness for your business. Start using marketing technology to design custom campaigns with easy-to-use templates and drag-and-drop features to better reach potential and existing customers.

Key Features of Digital Marketing Software

  • Content management: Create and publish digital content on your website, ranging from simple text to interactive video and photo files
  • Search engine optimization (SEO): Optimize the content on your website and in your marketing campaigns to increase lead generation efforts; Use relevant keywords and links to better appeal to search engines and algorithms with schema markup and AMP pages
  • Campaign management: Coordinate your marketing efforts into campaigns to ensure consistent messaging to consumers
  • Email marketing: Use email templates to send consistent marketing messages to customers on your website mailing list; offer select discounts and inform consumers of upcoming events
  • Social media management: Control posts on multiple social media platforms to ensure consistency in branding and company image
  • Web forms: Design and build custom web forms to host surveys or polls to collect information from your customers
  • Lead management: Review inbound leads for relevance and determine which can be converted into sales
  • Analytics: Record consumer and sales data before, during, and after marketing campaigns to analyze potential success factors related to conversion rates

Best Marketing Software Benefits

Implementing a marketing software can provide your business with several advantages:

Customize Your Content Marketing

One of the key benefits of marketing software is the ability to fully customize and control your company branding. Templates with drag-and-drop functionality allow anyone to become an expert designer when crafting eCommerce sales banners, emails, and social media posts.

Landing pages featuring customizable surveys can provide valuable insight into how to better reach your key targets with future marketing strategies. In fact, real-time social media polls can provide instant feedback on what is and isn’t working.

Improve Consumer Targeting

Paired with customer relationship management (CRM) software, marketing tools help you target specific consumer demographics to increase your conversion rates. For example, you can develop a specific marketing campaign to target repeat customers by adding them to separate mailing lists and sending them special coupons and discount codes.

Marketing software also provides the means for performing A/B testing, to see which marketing strategies are most effective for your business. Essentially, you create two separate marketing methodologies and test them out to see which is more effective. With this marketing technology, you can fully tailor the customer journey to fit your ideal consumer.

Utilize Social Media

Social media marketing can vastly improve your conversion rates by magnifying your potential audience in a single click. This cost-effective tactic can reach thousands of consumers in an instant on popular social media platforms, far faster than any traditional marketing campaign. Coordinating posts between different social accounts can further increase your outreach when accounting sales or new products.

A positive customer experience shared on social media can even act as free marketing for your company. Many shoppers look for honest testimonials before making online purchases. First, ensure your customer journey is consistent across all marketing channels to keep bringing in good reviews. Marketing and sales teams should work together to encourage satisfied customers to leave organic reviews of products and services on social media platforms.

Automate Your Marketing Platform

Sometimes referred to interchangeably as a marketing automation platform, these software solutions help to automate the online aspects of the marketing process. Customer data can reveal when shoppers are most likely to check their email, allowing you to time email blasts in advance. Social media posts and SMS texts can be released based on similar factors in order to increase leads for your business.

In addition to automating your campaigns, you can make modifications at any time based on new data. For instance, you can adjust your marketing strategies in real-time through software apps which let you edit away from the office and on the go. If you discover a competitor is offering a specific sale, you can instantly respond with your own. For a small business, this can be a useful way to keep up with the bigger competition even with limited resources.

Marketing Software Pricing

SaaS plans for marketing software range between $9 and $449 per month. The total cost can change based on the exact functionality you want and how many total users you have on your marketing team. Custom, white label branding designs will likely cost significantly more than plans which offer templates. IT and customer support can also increase the price.

In order to get the most out of your marketing software, you need to consider what sort of marketing channels you want to pursue. Depending on your business, you might only need email marketing tools and not social media management. Most software charges a monthly subscription, though some are transactional and charge based on your specific marketing activities. For example, a social media platform might have a dynamic pay per click policy which changes based on audience variables while bulk email campaigns may only charge a set rate per email batches sent.