Dynamics 365 Marketing

A marketing tool from Microsoft to strengthen relationships and earn loyalty.

About Dynamics 365 Marketing

Dynamics 365 Marketing is a customer journey tool form Microsoft that helps elevate customer experiences. The B2C and B2B marketing software helps personalize journeys across all touchpoints to strengthen relationships and earn loyalty.

Dymamics 365 Marketing will drive meaningful customer interactions across digital and physical channels to create deeper relationships and achieve business success. The software lets your business turn insights into AI-powered actions, all while designing, predicting, and delivering content through the right channels in the moment of interaction for personalized customer journeys.

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Dynamics 365 Marketing Features

  • Customer Engagement: Collect interactions across email, mobile, social media, custom channels, and in-person touchpoints. Engage using a personalized journey triggered by these interactions. Get point-and-click dynamic authoring with digital asset management, reusable content blocks, and a library of engaging templates. Engage with customers in their preferred channels and timing using AI-driven recommendations.
  • Customer Loyalty: Create journeys from customer-triggered events. Collect feedback via personalized surveys using Dynamics 365 Customer Voice. Send newsletters, transactional emails, and personalized and timely notifications. Assign scores to individual leads or run account-based marketing campaigns.
  • Personalized Customer Experiences: Use AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and journey steps. Run A/B tests and use resonating content. Optimize content and channels with multivariant testing. Use real-time KPIs and dashboards to track goals, journey performances, and content effectiveness.
  • Share Customer Data and Comply with Regulations: Share a real-time view of customer context across all Dynamics 365 applications. Request, capture, and store consent to support compliance with GDPR, HIPAA, and accessibility guidelines. Add custom channels using APIs and external add-ons.

Dynamics 365 Marketing Pricing

The cost of Dynamics 365 Marketing starts at $250/tenant/month for non-production instances. For organizations that need an additional application, the software starts from $500/tenant/month for production instances.

For organizations with a qualifying Dynamics 365 application, the solution starts at $750/tenant/month and includes 10,000 contacts. This requires a minimum of 10 users within your Dynamics 365 applications. Otherwise, organizations without any other Dynamics 365 application will starts from $1,500/tenant/month.

Dynamics 365 Marketing customers who need an additional Marketing application for non-production use or for a separate instance may purchase an additional application. With this application, customers get one instance of the Marketing application. Contacts are pooled at the tenant level and not included with this application.

Special pricing available for nonprofits and academic customers. Contact Microsoft or your Dynamics 365 partner for more information.

Product Overview

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