A data visualization and BI tool designed to transform raw data into interactive, insightful visualizations.

Product Overview

Tableau is a business intelligence and data visualization tool. It excels in creating easy-to-understand visualizations from complex data, facilitating informed decision-making. Tableau’s user-friendly interface, with drag-and-drop capabilities, allows users with varying technical expertise to create dynamic, interactive reports and dashboards, enhancing data exploration and collaboration​


  • Embedded analytics
  • Secure network
  • Shareable dashboards
  • Easy to track patterns with data visualization
  • Intuitive graphic creation
  • Known for robust and reliable performance


  • Need to have skilled IT staff to create SQL query to pull a dataset
  • Relatively expensive with significant associated costs for deployment and training
  • Steep learning curve

Target Market

Companies in a variety of industries including financial services, IT, healthcare, life sciences, public sector, retail and media. Companies using this software average between 50 and 200 employees with at least $1 million in annual revenue.

About Tableau

Tableau is business intelligence software that allows anyone to connect to data in a few clicks, then visualize and create interactive, sharable dashboards with a few more. It’s easy enough that any Excel user can learn it, but powerful enough to satisfy even the most complex analytical problems. Securely sharing your findings with others only takes seconds.

The result is BI software that you can trust to actually deliver answers to the people that need them.

UPDATE: On 6/10/2019, Salesforce announced the acquisition of Tableau. Salesforce said Tableau will operate independently and under its own brand post-acquisition, with a focus on bringing together CRM and data analytics in the future.

Source: TechCrunch.com

Video Overview

Benefits of Tableau

Tableau will let you use the force of your data and the abilities of your workforce to give actionable insights into your business.

Business Intelligence Software in Harmony With IT

Tableau installs take minutes. Configuring the installation is straightforward–since business users can manage the software and the userbase on their own.

Find Answers in Seconds

Tableau Desktop is a powerful data discovery and exploration application that allows you to answer pressing questions in seconds. Tableau’s drag and drop interface lets you visualize any data, explore different views, and even combine multiple databases together with ease.

Share Dashboards and Enable Exploration

Tableau Server is business intelligence software that allows you to publish the visualizations you create in Tableau Desktop to a common and secure place on your network. This enables anyone with permissions to view and interact with each other’s dashboards and answer their own questions.

Tableau for Individuals

Tableau Prep

Tableau Prep is a self-service data preparation solution. This option comes in both a Prep Builder and Prep Conductor format.

Tableau Prep Builder will give a complete view of your data for analysis and allows you to mold and improve your data into easy to understand formats, charts, columns, and more. Values can be edited easily and quickly and duplicates can be created to let you test out scenarios without disrupting the actual data set.

Smart features such as grouping by pronunciation will speed up any replacement process needed to be done to improve the quality of your records.

Tableau Prep Builder can connect to information on-premise or in the cloud, such as data from Excel or data in any top market software option such as your SAP or Oracle product.

Tableau Prep Conductor will stay on top of scheduling, monitoring, and administering data flows. Information can be published in your own operating environment and shared amongst others in your organization.

Flows can be scheduled whenever you need them. Tableau tries to provide a level of automation to ensure your data is available for analysis on your time.

Tableau Prep Builder
A flowchart in Tableau Prep Builder.

Tableau Desktop

Tableau Desktop is available as a part of Tableau Creator. Live visual analytics gives you unlimited capabilities for data exploration. There are interactive dashboards that help spot visual patterns.

Tableau Desktop can be connected with data from your SQL database, spreadsheets, or other cloud apps such as Salesforce.

Tableau Desktop lets you build powerful calculations from your data. Drag and drop capabilities let you adjust data on the fly to create the forecasts you need with trend analyses, regressions, correlations, and more. You can also create interactive maps to answer the “where”.

Tableau Desktop Scatterplot
A scaterrplot showing sales vs profit by region in Tableau Desktop

Tableau Online or Server

Tableau Online lets you access your analytics from anywhere you may be. Let all employees have access and grab the data they need, whether at the office, working from home, or out in the field.

Tableau Online lets your team collaborate on data in the cloud from a browser or a mobile app. It requires no setup time or any hardware investment.

The natural language interface, Ask Data, lets you ask questions and get answers in the form of a visualization. You can interact, edit, and author insights found on the web and let people explore interactive dashboards from existing published datasets.

Campaign and Retention dashboard Tableau Online
Campaigns and Retention dashboard in Tableau Online.

Tableau for Teams and Organizations

Tableau promises to be a powerful, secure, and flexible analytics platform for your data. Tableau for Teams and Organizations lets you access your data from a web browser, a desktop applications, or your mobile device.

Tableau for Teams and Organizations provides the following Extensibility and APIs:

  • Collaboration: Share interactive dashboards, set alerts and subscriptions
  • Analytics: Advanced analytics and calculations generated from questions as they occur
  • Content Discovery: Organize resources by project and allow for revision history
  • Governance: Centralized data sources, data certification, row-level permissioning, and usage analytics
  • Data Prep: Federated joins or blend. Automatic data modeling.
  • Data Access: Connect your data on-premise or in the cloud

Tableau for Teams and Organizations provides unique features depending on what department will be using the solution, such as IT, Sales, or Marketing.

Embedded Analytics

Embedded Analytics integrates your data into external facing applications to provide analytics, dashboards, and reporting to people outside of your company such as partners, customers, or suppliers.

Embedded Analytics gives data to your clients that lets them customize and integrate it as they please, letting you focus on your work while your customers get the data they desire.


The cost of Tableau starts at $70/user/month, billed annually. The cost will be highly dependent on the number of users you have. Varying pricing levels may exist depending on the user type (a report creator or just a viewer). Other factors to consider will be the size of your data files, what type of updates you need for the software (and how frequently).

Tableau for Individuals Pricing

  • Tableau Creator starts at $70/user/month
  • Billed annually
  • Meant for individuals
  • Includes Tableau Desktop, Tableau Prep Builder, and one Creator license of Tableau Server or Tableau Online

Tableau for Teams and Organizations Pricing

Pricing will vary depending on your deployment model. Companies that deploy with a Tableau Server (on-premise or public cloud) will pay less ongoing costs than if you deploy with Tableau Online (fully hosted by Tableau).

On-premise or Public Cloud–Pricing

  • Tableau Creator starts at $70/user/month (billed annually)
  • Tableau Explorer starts at $35/user/month (billed annually; minimum 5 users)
  • Tableau Viewer starts at $12/user/month (billed annually; minimum 100 users)

Fully hosted by Tableau–Pricing

  • Tableau Creator starts at $70/user/month (billed annually)
  • Tableau Explorer starts at $42/user/month (billed annually; minimum 5 users)
  • Tableau Viewer starts at $15/user/month (billed annually; minimum 100 users)

Embedded Analytics Pricing

  • Pricing based on individual needs of each company
  • No hidden costs of additional products needed
  • Easy scalability
  • Buying (purchase existing product) or building (customizations) available

Features List

Web and mobile × × ×
Embedded content × × ×
Interact with visualizations and dashboards × × ×
Download visualizations as images (.pdf, .png) × × ×
Download summary data × × ×
Download full data × ×
Create and share custom views × ×
Comment on a dashboard or visualization × × ×
Create a subscription for yourself × × ×
Receive data-driven alerts × × ×
Create subscriptions for others × ×
Create data-driven alerts × ×
Edit existing workbooks and visualizations × ×
Create and publish new workbook from existing published data source × ×
Explore an existing published data source with Ask Data × ×
Create and publish new workbook with a new data source ×
Create and publish new data sources ×
Create new workbooks based on pre-built Dashboard Starters ×
Create new data flows (.tfl) ×
Edit and modify a data flow (.tfl) ×
Export data (.tde, .hyper or .csv) ×
Publish and run flows ×
Schedule flows × ×
Monitor flow performance and health ×
Manage users and permissions × ×
Manage content and certify data sources × ×
Server administration ×
Starting Price
$75 /user/month
Price Range Learn More
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Product Overview

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User Reviews of Tableau

Submitted on June 11th, 2019 by Jason Mack

Tableau has evolved from nothing to where we are today because people want to use it. We put Tableau on our robust customer data sets…to quickly ask questions like ‘how many customers have a Freedom and a checking account and use the mobile wallet?’

Submitted on June 11th, 2019 by Debbie Reynolds

We were early adopters of Tableau with version 4.0. Today we have three servers globally and 67 active instances, supporting 25,000 people globally. Tableau is an integral part of how we operate.

Submitted on June 11th, 2019 by Gregory McConney

Tableau is so great because it talks to all these different softwares. And for us, this was a big milestone—tying them together and getting text mining into a dashboard. Our analytics staff strives to perform advanced analytics and build predictive models and machine learning solutions that enable the business to move forward.

Submitted on June 11th, 2019 by Sid Dayama

Insights from our dashboards help us optimize call center operations to reduce the need for customers to call us multiple times. Monitoring these timely dashboards shows us that as the resolution rate and satisfaction index of customers go up, volumes for calls and dispatches—which are key cost drivers—go down

Submitted on June 11th, 2019 by Zach Sippl

In three months, we not only had dashboards, but we had staff actively using this data, actively getting insights, actively taking action, and really making a difference for customers in each of our restaurants. Tableau was the ticket to take all metrics and understanding to that next level.

Submitted on June 11th, 2019 by Dr. Ari Robicsek

I think where Tableau has been most helpful with respect to our growth is creating simplicity in scaling. Once data is organized, it’s very easy to add another small multiple in our stack of visualizations related to a specific region.

By building one single network of Tableau dashboards that allows a user to see at the system level how are we doing, how are all of our hospitals doing, and to very rapidly drill down to the individual hospital and nursing unit, and down to a list of the affected patients in that unit, has been helpful for communicating and collaborating around improving many of our KPIs.

Submitted on June 11th, 2019 by Rene Kim

We went from inaccurate reports to a single data source, a single Tableau solution that allows people to go deep or provide high level information. It’s been an incredible way to help us achieve our goals at Schwab.

Submitted on June 11th, 2019 by Shital Sabne

Tableau provided ARC’s customers the deep insights, advanced analytics, detailed performance intelligence and competitive benchmarking needed to enhance industry partnerships and operational success. Being able to easily track patterns and trends in sales and analytics embedded into their daily processes delivered a unique solution for our customers.

Submitted on June 11th, 2019 by Dominic Bernardo

Airline BI offers a nice mix of data visualization and raw numbers … It’s the best of both worlds. Airline BI helps us stay on top of trends with a weekly analysis of agency performance and better understanding of how our O&Ds are performing, as well as monthly cost-of-sale metrics including market share and booking class.

Submitted on June 11th, 2019 by Arun Gupta

Our enhanced BI product set was very well received. We now deliver highly valuable information that customers need, give them time to act on it, and cut down on a lot of the noise that interferes with the value inherent in the data.

Submitted on June 11th, 2019 by Sherri Benzelock

Our Tableau deployment went viral. In less than two years, we have 20,000 users. And the reason for this success is because we’ve been able to strike the right balance between empowering the business, enabling better visibility, and instilling trust and governance in the data.

Submitted on June 11th, 2019 by Joshua Smith

Adoption has been awesome. We had one user who literally danced when she accessed the dashboard… We helped her put words, ideas, and drawings to life in Tableau that meet her needs.

To really align the product—the end result—with what the end users needed, Tableau was the only thing that would offer the flexibility we were looking for.

Submitted on April 8th, 2018 by Anonymous

Tableau has amazing data visualization and excellent customer support. It can be low cost at first, but this is mostly to get users in the door. Plus we feel Tableau is really only beneficial if you have your data in Excel or a CSV file, which can be uploaded to Tableau very easily. If you need connection to a database, you’ll need to have an IT staff skilled to create the SQL query to pull the dataset.