A business intelligence software specializing in cross-channel, full-funnel marketing dashboards.

Product Overview

Elly Analytics is a full-funnel analytics and attribution platform built specifically for businesses that rely on paid ads to generate leads. Unlike off-the-shelf tools, Elly adapts to unique data sources and complex funnel setups–so you can see the entire customer journey, from the very first click to repeat purchases.

The support team answers questions about metrics or attribution to turn insights into action steps. It acts as a tech-enabled partner in uncovering which campaigns truly drive the most value–so you can scale with confidence without breaking the bank.

Pros

  • Collects data from 300+ sources
  • Cross-channel, full-funnel marketing dashboards
  • Full service marketing analytics with customizable dashboards

Cons

  • Onboarding is required, as it's not self-service
  • Mobile use is limited
  • Only cost-effective for businesses with over $20k/month in ads

Target Market

Ad-driven lead generation businesses spending at least $20K/month on ads. Works well with subscription businesses, healthcare, education, home services, real estate, auto, digitized services, financial services, travel, business services, and franchises–any company that relies on paid ads and needs full-funnel insights beyond CPL.

Not Recommended For

Businesses spending less than $20k/month on ads, consumer brands that don’t generate leads or sales through their website, businesses in restricted industries, or companies with over $1 billion in annual revenue.

Elly Analytics builds cross-channel, full-funnel marketing dashboards, pulling data from different sources, applying custom attribution models, and creating dashboards in PowerBI. Dashboards cover all marketing channels, ad campaigns, influencers, messaging, content, and events.

Video Overview

Key Features

  • All-in-one custom dashboards from Power BI
  • Funnels data from advertisements, app & web analytics, and customer engagement data for centralized viewing
  • Create customer profiles
  • Encrypted data handling
  • Compare campaign performances
  • Channel reports

Elly Analytics Target Market

Elly is ideal for companies that spend over $20k per month on paid ads:

  • Google ads
  • Microsoft ads
  • Facebook/Instagram ads
  • Twitter ads
  • LinkedIn ads
  • Affiliate networks
  • Influencers

Or any person responsible for marketing management and revenue.

  • Marketing manager
  • Digital marketing manager
  • Growth manager
  • Marketing director
  • CMO

Industries

Elly Analytics can be used in several industries, including:

  • Marketing
  • Finance
  • Healthcare (lead and patient tracking)
  • B2B sales
  • eCommerce
  • Legal
Price Range Learn More
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Product Overview

  • Type BI Tools
  • Client OS Windows, macOS, Linux, iOS, Android, Web
  • Deployment Cloud or On-Premises

Developer Overview

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User Reviews of Elly Analytics

Diana
Overall
★★★★★
★★★★★

Elly Analytics Review

January 26th, 2023 • Role: End User

Elly Analytics made a huge difference. We were able to get much-needed transparency on the full sales cycle – from touchpoints to campaigns performance. A must-have solution for growing businesses!

Glen Mitchell
Overall
★★★★★
★★★★★

Elly Analytics Review

January 26th, 2023 • Role: End User

I could recommend Elly to any company which doesn’t have a single source of truth.

Alex
Overall
★★★★★
★★★★★

Elly Analytics Review

January 26th, 2023 • Role: End User

We can definitely recommend Elly Analytis for all companies which don’t have a dedicated marketing analyst role yet. It is a must-have tool to find opportunities for growth.