The Best Marketing Software

Get the best software for your business. Compare product reviews, pricing below.

Talk with a software advisor
Talk with an advisor
Get a free consultation from an independent expert.
Or, call toll-free: (800) 827-1151
Talk with a software advisor
Talk with an advisor

Popular Products

No products found
HubSpot Marketing Hub Screenshot

HubSpot Marketing Hub

HubSpot Marketing Hub for small to enterprise businesses provides the tools you need to market your business. Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale on one powerful, easy-to-use platform. Attract visitors through social media, targeted ads, and more. then convert visitors into customers with detailed landing pages, email offers, ABM, and more. Track ROI with revenue
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$45/month
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
Keap Screenshot

Keap

Keap is a CRM, sales, and marketing tool that helps you get more done with less work so you can grow your business. Keap will help you win more business by creating a repeatable sales process to set up appointments, track leads, and get quotes accepted. CRM (Client management); Email marketing; Messages; Appointments; Sales pipeline dashboard; Marketing Automation; Quotes; Invoices & Payments; and Reporting & Insights. The cost of Keap starts at $79/month for their Pro version (500 contacts and
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$79/month
Client OS
Web
Deployment
Cloud Hosted
Zoho CRM Screenshot

Zoho CRM

★★★★★
★★★★★
(3)
Zoho CRM is a customer relationship management software catering to most business sizes and types. Key features include lead tracking, business intelligence, AI-powered predictions and recommendations, and sales performance analytics. It offers flexibility in customization and integration capabilities, along with a mobile app.
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
Free
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
EventsWallet Screenshot

EventsWallet

★★★★★
★★★★★
(3)
EventsWallet is an innovative SaaS event software for in-person, virtual, and hybrid trade shows and conferences. The platform allows expo and conference organisers to run an effective event by keeping the audience engaged with easy-to-use event management and communication web and app tools. Create an unlimited number of live streams, sessions, expo halls, exhibitors’ virtual booths and sponsors’ profiles. Keep the attendees captured with web and app push notifications, video and text
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$38/user/month
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
Madgicx Screenshot

Madgicx

★★★★★
★★★★★
(1)
Madgicx is an AI-powered omnichannel marketing platform with creative intelligence and autonomous media-buying capabilities that optimizes ads across Facebook, Instagram & Google. Madgicx is the fastest-growing advertising platform, and it has become the secret weapon of thousands of successful advertisers. It utilizes cutting-edge machine learning and computer visioning technologies to make high-end advertising available for everyone. @youtube Madgicx is developing an ad-optimization platform
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$49/month
Client OS
Web
Deployment
Cloud Hosted
TextMagic Screenshot

TextMagic

TextMagic is a business text messaging platform that allows businesses to create virtual mobile numbers and send and receive text messages via the TextMagic platform. It offers tools and features to enable the use of SMS in internal communication, customer service, and marketing. @youtube TextMagic provides users with a web-based app to manage mailing lists and send, schedule, and automate messages, in addition to a SMS gateway API with a wide range of integrations and full documentation.
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$10/month
Client OS
Windows, macOS, Linux, iOS, Android, Web
Deployment
Cloud Hosted
Helpfull Screenshot

Helpfull

★★★★★
★★★★★
(1)
Helpfull is a real-time feedback platform that allows you to get instant feedback from thousands of people in minutes. By creating a survey on Helpfull, you can instantly compare two logos, brand names, Amazon store images, book covers, product designs, graphic designs, and more to determine your decision-making. With this software, you can gain quality feedback and honest answers from real people. In fact, Helpfull can provide instant feedback on any survey within minutes . This platform is
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$49/month
Client OS
macOS, Web
Deployment
Cloud Hosted
Dynamics 365 Marketing Screenshot

Dynamics 365 Marketing

Dynamics 365 Marketing is a customer journey tool form Microsoft that helps elevate customer experiences. The B2C and B2B marketing software helps personalize journeys across all touchpoints to strengthen relationships and earn loyalty. Dymamics 365 Marketing will drive meaningful customer interactions across digital and physical channels to create deeper relationships and achieve business success. The software lets your business turn insights into AI-powered actions, all while designing,
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$250/month
Client OS
Web
Deployment
Cloud Hosted
Hightail Screenshot

Hightail

★★★★★
★★★★★
(1)
Hightail is a document management software aimed at serving creative teams. Hightail simplifies the lifecycle of a file by automatically inserting custom branding, letting edits happen in real-time, assigning to-do lists and deadlines, customized invoicing, and flexible archiving standards. Hightail will store each version of an asset, allow side-by-side comparisons of different versions of that asset, allow comments/notes directly on the asset, and more. Creative can be sent forward and
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$12/month
Client OS
Windows, macOS, iOS, Android
Deployment
Cloud Hosted
Paperflite Screenshot

Paperflite

Paperflite is a marketing collateral and sales content management platform. With Paperflite marketing teams can curate, organize and distribute their content to sales teams, customer success teams and channel partners. Paperflite provides real time engagement analytics on internal and external user interaction with your content so sales reps can prioritize leads and know when to follow up. Paperflite integrates with industry leading CRMs and Marketing tools and available across devices.
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$30/user/month
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
EngageBay Screenshot

EngageBay

★★★★★
★★★★★
(15)
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales & service automation platform with a free CRM, built to grow small businesses and startups. EngageBay’s Email Marketing platform helps you grow your business with intelligent, powerful email marketing. The Marketing Automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and Sales Automation, you can organize all your email contacts, track deals and the sales
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$9/user/month
Client OS
Web
Deployment
Cloud Hosted
Thryv Screenshot

Thryv

★★★★★
★★★★★
(1)
Thryv is a small business management software that helps automate tasks and better serve your customers. The features provided help you reach more customers, stay organized, get paid faster, and automatically generate reviews. Thryv helps combine all of your business apps into one convenient dashboard. This helps you view your messages, check your calendar, monitor payments, and post reviews in one quick glance using one login. @youtube Customer Relationship Management; Sales & Payments;
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
Monday.com Screenshot

Monday.com

★★★★★
★★★★★
(5)
Monday.com lets you plan, organize, and track in one visual space. Monday.com lets you create a custom workflow so any team in your company can work on what they need the way that is easiest for them. With Monday.com, you can create dashboards to gain insights into your company and track progress of work in process. Views available include: Calendar View; Chart View; Files View; Kanban View; Map View; and Timeline View. Templates; Customizations; Team sharing; Team collaboration; and Project
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
Free
Client OS
Web
Deployment
Cloud Hosted
SalesFirst Screenshot

SalesFirst

SalesFirst is the Sales Force and Marketing automation component of the CustomerFirst Enterprise Suite. SalesFirst provides functionality that manages the marketing and sales process within your organization. It also allows you to track information about your prospects and gives a complete 360-degree view of each potential and existing client. SalesFirst complements CustomerFirst, a product that focuses on the support and professional service areas within your organization. All of the data
Client OS
Windows, macOS
Salsa CRM Screenshot

Salsa CRM

★★★★★
★★★★★
(4)
On June 2, 2021, [EveryAction announced its acquisition of Salsa Labs](https://www.bonterratech.com/blog/salsa-labs), intending to integrate their platforms into a unified CRM for nonprofits. By August 3, 2021, EveryAction and its acquired products, including Salsa Labs and GiveGab, joined Bonterra. On March 23, 2022, Bonterra revealed its name and launched its award-winning software, Bonterra Fundraising and Engagement, combining these acquisitions into a comprehensive nonprofit fundraising and relationship management system. Although Salsa CRM and Salsa Engage will not be discontinued, current users have the option to either keep using Salsa CRM or Engage through Bonterra or switch to Bonterra Fundraising and Engagement.
Client OS
Web
Deployment
Cloud Hosted
Marketing Software Screenshot

Marketing Software

It’s a fact. MarketingPilot is the most popular and widely used Marketing Resource Management software. The reasons are simple: MarketingPilot marketing software is the most complete, advanced, powerful, integrated and easy to use Marketing Resource Management software available. MarketingPilot helps deliver superior marketing results, in addition to streamlining operations and improving productivity. Browser-based, MarketingPilot marketing software works equally well with PCs and Macs.
Client OS
Windows, macOS
SutiCRM Screenshot

SutiCRM

Marketing, sales, and customer support from a single robust platform SutiCRM is an online customer relationship management platform that helps organizations nurture and grow relationships with their customers and potential customers in an organic manner. From awareness to purchase and beyond, SutiCRM provides complete support to manage the customer lifecycle journey across all levels. Stay on top of everything that is happening with our extensive real-time analytics and reporting. You can share
Propago Screenshot

Propago

Propago brings the physical and digital marketing worlds together in a single cloud based platform, allowing marketers to better manage the complexities of distributing their brand and marketing materials. The Propago platform enables enterprises to bring all their marketing products, physical; print, apparel, promo and digital, under a single intuitive marketing portal accessible from anywhere, anytime using any standard internet browser. For Marketers, Propago provides powerful marketing
Starting Price
$449/month
Client OS
Web
Deployment
Cloud Hosted
MPPro version 9 Screenshot

MPPro version 9

Marketing Plan Pro includes everything you need to create a professional, complete and accurate marketing plan. Whether you are presenting a marketing plan to your department, working for a Fortune 500 company or simply looking for a marketing direction for your small business, Marketing Plan Pro has all the tools and features you need. Included Free: The 22 Immutable Laws of Branding; One product with all the features; Five Unique Outline Types Match the Plan to Your Needs; New Focus on
Client OS
Windows
Agency Software Screenshot

Agency Software

MarketingPilot agency management software streamlines operations and improves productivity and profitability. MarketingPilot agency management software helps creative, advertising, event, experiential and full-service agencies deliver superior marketing results for clients. MarketingPilot agency management software has all the tools needed to market, collaborate, control and measure activities. Browser-based, MarketingPilot works equally well with PCs and Macs.
Client OS
Windows, macOS

We searched and searched, but we couldn’t find any products in our database that match your criteria. Perhaps our team of software experts can help? They’d be happy to provide a list of free the best marketing software recommendations that meet your exact requirements.

Sort by 
Filter by User Rating
Filter by Price Range
Filter by Deployment
Filter by Client OS
LinkedIn
Buyer’s Guide

What is Marketing Software?

Your products and services are only as good as your marketing strategy. You can have the best in the business, but if no one knows you exist, you won’t get any sales. Marketing software offers companies a wide array of digital tools to better advertise their products or services to the general public or other businesses.

Digital marketing tools can include streamlined campaign management, custom branding templates, and control over social media platforms. And with software, your online campaigns can even incorporate traditional advertising efforts to create consistent brand awareness for your business. Start using marketing technology to design custom campaigns with easy-to-use templates and drag-and-drop features to better reach potential and existing customers.

Key Features of Digital Marketing Software

  • Content management: Create and publish digital content on your website, ranging from simple text to interactive video and photo files
  • Search engine optimization (SEO): Optimize the content on your website and in your marketing campaigns to increase lead generation efforts; Use relevant keywords and links to better appeal to search engines and algorithms with schema markup and AMP pages
  • Campaign management: Coordinate your marketing efforts into campaigns to ensure consistent messaging to consumers
  • Email marketing: Use email templates to send consistent marketing messages to customers on your website mailing list; offer select discounts and inform consumers of upcoming events
  • Social media management: Control posts on multiple social media platforms to ensure consistency in branding and company image
  • Web forms: Design and build custom web forms to host surveys or polls to collect information from your customers
  • Lead management: Review inbound leads for relevance and determine which can be converted into sales
  • Analytics: Record consumer and sales data before, during, and after marketing campaigns to analyze potential success factors related to conversion rates

Best Marketing Software Benefits

Implementing a marketing software can provide your business with several advantages:

Customize Your Content Marketing

One of the key benefits of marketing software is the ability to fully customize and control your company branding. Templates with drag-and-drop functionality allow anyone to become an expert designer when crafting eCommerce sales banners, emails, and social media posts.

Landing pages featuring customizable surveys can provide valuable insight into how to better reach your key targets with future marketing strategies. In fact, real-time social media polls can provide instant feedback on what is and isn’t working.

Improve Consumer Targeting

Paired with customer relationship management (CRM) software, marketing tools help you target specific consumer demographics to increase your conversion rates. For example, you can develop a specific marketing campaign to target repeat customers by adding them to separate mailing lists and sending them special coupons and discount codes.

Marketing software also provides the means for performing A/B testing, to see which marketing strategies are most effective for your business. Essentially, you create two separate marketing methodologies and test them out to see which is more effective. With this marketing technology, you can fully tailor the customer journey to fit your ideal consumer.

Utilize Social Media

Social media marketing can vastly improve your conversion rates by magnifying your potential audience in a single click. This cost-effective tactic can reach thousands of consumers in an instant on popular social media platforms, far faster than any traditional marketing campaign. Coordinating posts between different social accounts can further increase your outreach when accounting sales or new products.

A positive customer experience shared on social media can even act as free marketing for your company. Many shoppers look for honest testimonials before making online purchases. First, ensure your customer journey is consistent across all marketing channels to keep bringing in good reviews. Marketing and sales teams should work together to encourage satisfied customers to leave organic reviews of products and services on social media platforms.

Automate Your Marketing Platform

Sometimes referred to interchangeably as a marketing automation platform, these software solutions help to automate the online aspects of the marketing process. Customer data can reveal when shoppers are most likely to check their email, allowing you to time email blasts in advance. Social media posts and SMS texts can be released based on similar factors in order to increase leads for your business.

In addition to automating your campaigns, you can make modifications at any time based on new data. For instance, you can adjust your marketing strategies in real-time through software apps which let you edit away from the office and on the go. If you discover a competitor is offering a specific sale, you can instantly respond with your own. For a small business, this can be a useful way to keep up with the bigger competition even with limited resources.

Marketing Software Pricing

SaaS plans for marketing software range between $9 and $449 per month. The total cost can change based on the exact functionality you want and how many total users you have on your marketing team. Custom, white label branding designs will likely cost significantly more than plans which offer templates. IT and customer support can also increase the price.

In order to get the most out of your marketing software, you need to consider what sort of marketing channels you want to pursue. Depending on your business, you might only need email marketing tools and not social media management. Most software charges a monthly subscription, though some are transactional and charge based on your specific marketing activities. For example, a social media platform might have a dynamic pay per click policy which changes based on audience variables while bulk email campaigns may only charge a set rate per email batches sent.