A web-based accounting software system designed by Intuit for startups and small organizations.

About QuickBooks Online

Our Rating: 9

Our Verdict

We like QuickBooks Online for its robust integrations, intuitive user interface, and powerful invoicing. QuickBooks is the most widely-used financial software, allowing companies to invoice an unlimited number of clients, even at basic subscription levels, while offering straightforward bank reconciliation and plenty of scalability.

However, small businesses might find the monthly subscription fees too expensive. Payroll integration only adds to these costs, starting at $45 monthly at $5 per employee. Finally, subscription plans restrict companies to a limited number of concurrent users, maxing out at 25, which some organizations might find too constricting.

QuickBooks Online is the most popular financial software on the market. The cloud-based accounting solution allows you to track sales and expenses, create estimates, manage customers, and collaborate with an outside accountant. It also provides comprehensive functionalities for capturing and organizing receipts, maximizing tax deductions, and invoicing and accepting payments.

Who Is QuickBooks Online For?

We recommend QuickBooks Online for small to mid-level companies in the accounting, information technology, and professional services industries. With a basic, well-rounded feature set, QuickBooks Online is great at general accounting operations but lacks industry-specific functions. Bottom line, it’s an excellent solution for service-based businesses that don’t track inventory in their books.

Pros Cons
  • Intuitive user interface.
  • Powerful integrations.
  • Extensive reporting.
  • Limited users per plan.
  • No industry-specific features.
  • Comparatively expensive.

Our Ratings

Usability - 10 Requires basic knowledge of accounting concepts; powerful global search function; intuitive and user-friendly design.
Support - 8.5 Offers 24/7 live chat support for all plans; offers phone support 5 am-6 pm PST Mon-Fri and 7 am-4 pm Sat-Sun; provides additional guidance via webinars, tutorials, and resource center; reaching an actual customer support agent can be difficult.
Scalability - 8.8 Scalable platform with over 750 integrations; offers iOS and Android apps capable of basic bookkeeping; lacks industry-specific services.
Security - 10 Supports multi-factor authentication and two-step verification; allows you to export customers, employees, vendors, and financial data to Excel.
Value - 7.6 Monthly subscription fees support a limited number of users; lower level plans do not have basic inventory management; only allows one company per subscription; invoicing and billing for unlimited clients.
Performance - 8.4 Dashboards update instantly with new invoices and bills; can take QuickBooks online up to 5 minutes to process and parse uploaded bills; slight delay when reviewing transactions.
Key Features - 10 Easy to implement recurring invoices and bills; allows users to add new customers during the billing process; bank reconciliation layout is simple and intuitive; provides robust custom reporting.

What Features Are Missing?

  • Industry-specific features: QuickBooks Online takes a generalized approach to accounting. For example, there are no industry-specific editions for manufacturing or healthcare. NetSuite might be a better option if you want a platform with more out-of-the-box capabilities.
  • Unlimited user access: Many accounting solutions allow unlimited user access to their platforms. However, QuickBooks Online puts a cap on the number of concurrent users (or users that require access at the same time). Though users can share the same logins, this will ultimately impact your audit trail. Furthermore, QuickBooks Online performs best with five or fewer users accessing the software simultaneously.

Pricing Plans

Plan Pricing Features
Self-Employed $15/month
  • Income and expenses
  • Receipt capture
  • Invoices and payments
  • Basic reports
Simple Start $30/month Includes Self-Employed features and:
  • Tax deductions
  • Cash flow
  • Estimates
  • Contractors
Essentials $55/month (Up to 3 users) Includes Simple Start features and:
  • Enhanced reports
  • Bill management
  • Enter time
Plus $85/month (Up to 5 users) Includes Essential features and:
  • Inventory control
  • Project profitability
Advanced $200/month (Up to 25 users) Includes Plus features and:
  • Workflow automation
  • Employee expenses
  • Batch invoices and expenses
  • Dedicated account team

Payroll is available as an add-on to any version of QuickBooks Online, starting at $75 monthly. You can access the Premium payroll package at $100 monthly and the Elite version at $160 monthly. All plans add a $5 monthly fee for each employee.

Is QuickBooks Online A One-Time Purchase?

No. QuickBooks Online requires an ongoing monthly subscription to gain access to the software. Because the platform is cloud-hosted, you’ll need internet access to activate and maintain support and services. QuickBooks Online starts at $15/month for the Self-Employed plan and $30/month for Simple Start.

How Long Does It Take To Learn QuickBooks?

Users without accounting knowledge may need several weeks or months to achieve proficiency in QuickBooks. On the other hand, users familiar with bookkeeping concepts will master the software more quickly. Intuit even offers a 2-day class and certification exam to boost your credibility as an accountant.

Does QuickBooks Online Do Taxes?

QuickBooks does sales tax calculation within the software but doesn’t handle tax filing directly. In QuickBooks, you can organize income and business expenses into tax categories and share your books with your accountant. You can then download your reports for use in another tax filing program. The QuickBooks Self-Employed and TurboTax Self-Employed bundle allows you to export your tax info directly to TurboTax.

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Summary

We recommend QuickBooks Online for small to medium-sized companies in the professional services, accounting, and information technology sectors. Service-based organizations that regularly invoice the same clients weekly or monthly and don’t track inventory in their books will benefit most from the platform.

However, QuickBooks’ monthly subscription fees might prove cost-prohibitive to smaller companies. Because the platform is more of a generalized accounting solution, we don’t recommend it for companies needing industry-specific features. Better-suited options include NetSuite or QuickBooks Enterprise.

We think QuickBooks Online is a great pick for its powerful financial reporting, user-friendly interface, and extensive integrations that help the software scale with your growing business.

Product Overview

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User Reviews of QuickBooks Online

★★★★★
★★★★★
Submitted on May 24th, 2023 by Anonymous

We were on Quickbooks Desktop but as they discontinued the software, we were forced to make the move to the Online version. It has been nothing short of a nightmare. We have poured continual funds into trying to make the software work but at this point, our information is such a mess, we won’t even open the program. Our taxes have been delayed by it, with categories and line items randomly duplicated.

★★★★★
★★★★★
Submitted on May 15th, 2023 by Patti Benner

QuickBooks is more user friendly than sage but that comes at a comprimise. If you do not have much book keeping understanding, you can make errors without even realizing it. I have worked with a few small businesses who end up making big mistakes towards the end of the year.

One thing I did not like about QuickBooks is their reporting format to show debit and credits.

However, the ease of entry on QuickBooks is far better than Sage and is super easy to understand.

The Good…

Very intutive interfaces

The Bad…

can make mistakes without realizing it.

★★★★★
★★★★★
Submitted on April 29th, 2023 by George

This is the one of unfriendliest computer software or computer applications I ever used. One of the worst experiences with customer support representatives also.

The Good…

Nothing

The Bad…

This is the one of unfriendliest computer software or computer applications I ever used. One of the worst experiences with customer support representatives also.

★★★★★
★★★★★
Submitted on December 16th, 2022 by Marie

When trying to learn more about QuickBooks all they would do is try to sell me. I asked questions and it seemed no one knew anything about accounting. I ended up going with Striven.

The Good…

No pros for QuickBooks

The Bad…

Terrible support. No one understood accounting. They only tried to sell.

★★★★★
★★★★★
Submitted on January 13th, 2022 by Casey Sorensen

QBO is only convenient for invoicing customers and viewing most of your transactions. (They don’t always come through the way they are supposed to) The software is not perfect and hard to learn even with professional assistance. Customer service is basically non-existent. So if you have a question or concern, you receive no help from Intuit. The software favors the customers over the merchant. I have had a couple instances with customer chargebacks and disputes. Intuit does not even alert the merchant of a declined ACH bank transfer unless the funds entered your account and were pulled back out. If the transaction was declined initially, you wouldn’t know, unless you are savvy enough to check your Merchant Page. Which is a totally separate web page from your company login. Very dissatisfied with QBO and Intuit Customer Service reps that barely understand the program themselves. I would recommend another software for smaller businesses.

The Good…

Being able to link your bank accounts is handy. However, Intuit does not have every bank or credit card type available to link. You will have to manually download or add transactions if you have a less than mainstream bank or credit card type.

The Bad…

The customer service is a joke. The software is problematic with refunds, manually added transactions, and glitches. If a customer files a chargeback, it is automatically pulled and held at Inuit for months and months with little communication options for the merchant.

★★★★★
★★★★★
Submitted on January 10th, 2020 by Anonymous

Don’t waste your time. Customer service doesn’t understand English concepts. Took 30 minutes just to get rep to understand problem. Rep then wastes another 20 minutes at same point i had been stuck at without knowing what to do. Finally asked for a supervisor and was parked on hold for 15-20 minutes before I hung up and canceled the charge.

The Good…

A great way to waste time by talking to customer service

The Bad…

Customer service not understanding English concepts. It should never take 30 minutes for any rep to understand why someone is calling them.

★★★★★
★★★★★
Submitted on July 8th, 2019 by Anonymous

It is absolutely brilliant as an accounting software

★★★★★
★★★★★
Submitted on April 25th, 2019 by Anonymous

The support is terrible and it doesnt meet my job costing needs.

★★★★★
★★★★★
Submitted on December 9th, 2018 by Anonymous

We hate Quickbooks Online. I don’t know if we aren’t on the right version but none of the information is where we need it to be

★★★★★
★★★★★
Submitted on November 26th, 2018 by Anonymous

cost prohibitive for the functionality I get with it.

★★★★★
★★★★★
Submitted on November 8th, 2018 by Anonymous

The solution is too expensive. We pay $600 annually for it and can’t figure out why it could possibly cost this much

★★★★★
★★★★★
Submitted on November 7th, 2018 by Anonymous

It was great for core accounting, but limited when we needed it to do more complex tasks

★★★★★
★★★★★
Submitted on July 19th, 2018 by Anonymous

Their customer service is awful, when I spend an hour on the phone on hold with them it’s a waste of my day, the price continues to go up and is too much.

★★★★★
★★★★★
Submitted on July 12th, 2018 by Anonymous

Quickbooks online doesn’t fit our needs on the invoicing because you can’t customize invoices. We bill on milestone, % based invoicing, and QB’s only does product invoicing.

★★★★★
★★★★★
Submitted on June 19th, 2018 by Anonymous

Has ease of access, user friendly system, straightforward reports but missing intercompany communication, consolidated options, and is restricting with certain reports

★★★★★
★★★★★
Submitted on June 3rd, 2018 by Anonymous

Date and check numbers all run together. I can’t open the next month without opening the next month, but then I can’t go back to the previous month. I’ve never been able to get the system to print a check

★★★★★
★★★★★
Submitted on May 31st, 2018 by Anonymous

There’s too many factors involved to do e-commerce. There’s too many duplications of invoices within the system which causes a major accounting issue.

★★★★★
★★★★★
Submitted on May 31st, 2018 by Anonymous

I dislike the reporting for Quickbooks Online since it seems to give false data. Even if we run two reports on the same thing, we get completely different figures.

★★★★★
★★★★★
Submitted on May 29th, 2018 by Anonymous

The only reason I went with Quickbooks online is because they don’t offer a desktop version for MAC in Canada. They gave me 60% off of their montly price for the first year so I was paying $12 per month. Now they want me to pay $27 per month plus tax so $31 per month for another year. They said I would need to keep the solution for a full year at that price before they could consider a discount again and I feel like they are holding me hostage.

★★★★★
★★★★★
Submitted on May 29th, 2018 by Anonymous

We just did our first year end with them and the system doesn’t allow you to make any changes or modifactions to the payroll module or T4 and doesn’t allow us to pay the housing allowment, we ended up having to do everything manually

★★★★★
★★★★★
Submitted on May 29th, 2018 by Anonymous

The online edition is frustrating to work with. When our business was on the desktop version, it was easy to use. However, since I could not upgrade my desktop 2015 version to be compatible with MAC, I had to use QB Online which puts erroneous numbers into the program.

★★★★★
★★★★★
Submitted on May 8th, 2018 by Anonymous

They forced me to go online in order to keep up with exchange rates, I prefer to have it behind my fire wall at home and can’t do that. I’m royally pissed with them.

★★★★★
★★★★★
Submitted on March 28th, 2018 by Anonymous

Everything has to be done manually for reporting and it doesn’t provide good enough tracking on how to gather data for reports.

★★★★★
★★★★★
Submitted on March 26th, 2018 by Anonymous

Quickbooks online has little to no controls or reporting and I find myself having to dump data into Excel

★★★★★
★★★★★
Submitted on March 25th, 2018 by Anonymous

The problem is it doesn’t split between residential and commercial and it would cost me an insane amount of money to upgrade

★★★★★
★★★★★
Submitted on March 13th, 2018 by Anonymous

There is no way to successfully track inventory and it is an old system not suited for our needs

★★★★★
★★★★★
Submitted on March 5th, 2018 by Anonymous

the QB online requires a bit of a learning curve

★★★★★
★★★★★
Submitted on March 1st, 2018 by Anonymous

I love Quickbooks Online because it allows me to use it remotely. It’s a simple accounting program that integrates with a lot of other programs.

★★★★★
★★★★★
Submitted on February 28th, 2018 by Anonymous

Great solution.

★★★★★
★★★★★
Submitted on February 27th, 2018 by Anonymous

Quickbooks online has always had limitations that the desktop had answers for specific industries, being able to access it from anywhere has been the driver to use the online version

★★★★★
★★★★★
Submitted on September 7th, 2017 by Anonymous

It was really good. The whole accounting system, I liked it. We just couldn’t afford it as a small organization with virtually no extra spending cash. I’d highly recommend it to other companies.

The Good…

I liked how it compiled the information and retrieved it when searched for.

The Bad…

N/A

★★★★★
★★★★★
Submitted on September 7th, 2017 by Anonymous

Used QuickBooks since 2000, I am familiar with the program. It was a big selling point. I have a MAC computer so using QB Online is useful. Not much else available on a Mac computer. I wanted to stay with my HP or PC-based Quickbooks, but I needed to share it with my accountant and my COO so I had no choice but to use the QuickBooks Online. One of my big problems that I’ve had is I use Windstream. It will go down a lot and be slow so I can’t access QB.

The Good…

It’s better than hand balancing a check-book, that is for sure.

The Bad…

Hard to pinpoint as I do not use a lot of the features. I mostly use it for accounting just to keep track of everything.

★★★★★
★★★★★
Submitted on May 7th, 2015 by Anonymous

It’s so much better to have everything available to me and the employees online. Additionally, my with mobile phone I can add the Quickbooks app and review invoices, etc… The integration to payroll systems such as ZenPayroll allow me to run payroll right off my phone… Finally, there’s the project management apps that are available such as BigTime. All of these applications integration with Quickbooks and it makes things easier to manage.

★★★★★
★★★★★
Submitted on December 16th, 2013 by Diane

It looks like it will fit our needs considering the relatively small size of our company

The Good…

that it is web based

The Bad…

None