A donor management and fundraising CRM software.

Product Overview

Salsa CRM is a donor management and fundraising software. It offers detailed profiles and donation tracking, direct mail and online fundraising tools, and membership and grant management. Salsa CRM also provides digital marketing capabilities like email campaigns, social media management, and broadcast text messaging. It supports peer-to-peer fundraising with full event management and customizable pages.


  • Strong reporting tools
  • Digital marketing capabiliies for email campaigns, text messaging, & socal media management


  • Donation processing could be more flexible
  • Navigation can be unintuitive at times

Target Market

Nonprofit organizations of various sizes, particularly those with employee counts ranging from 2 to 50.

About Salsa CRM

Salsa CRM is a nonprofit fundraising software that provides donor management, digital marketing, online fundraising, online advocacy, and peer-to-peer fundraising. The online marketing platform is a fully integrated software-as-a-service that helps organizations or political campaigns grow, engage, and cultivate a support base online.

Salsa is a quick-to-implement and easy-to-use platform that helps nonprofits and political campaigns of all sizes to fundraise, advocate, communicate and organize online. Users can reach new supporters, inspire them to action, and develop long-term relationships to affect change.

Salsa CRM Key Features

  • Donor profiles
  • Donation tracking
  • Direct mail fundraising
  • Reporting
  • Membership management
  • Donor cultivation
  • Grant management

Digital Marketing

  • Visual email designer and built-in templates for customized and engaging messages
  • Automated email series ensure the right messages are delivered to the right people at the right time
  • Social media management tools keep messaging organized across all platforms
  • Digital marketing reports provide details on everything from email open rates to social media engagement levels
  • Broadcast text messages increase engagement with specific groups of supporters

Online Fundraising

  • Visual form designer and built-in templates to create beautiful, customized fundraising forms
  • Machine learning and formula-driven smart ask arrays optimize fundraising
  • Integrated payment processing ensures a secure method for collecting donations
  • Boost new supporter acquisition with text to initiate

Multi-Channel Advocacy

  • Online petitions and targeted actions to engage supporters
  • Automated advocacy campaigns, including click-to-call options, give supporters a simple way to contact legislators and help spread the message
  • Updated federal, state, and local target lists are provided - and customized target lists allow for non-legislative targets
  • Automated Regulatory Commenting at Regulations.gov

Peer to Peer Fundraising

  • Full P2P event management
  • Customizable team pages
  • Targeted donor communications
  • Coaching and fundraiser communications
  • Evergreen, DIY, digital, and in-person events

Integrations with Salsa CRM

Salsa’s SmartEngagment Technology has many nonprofit tools in one place. They also integrate with:

  • Double the Donation
  • WealthEngine
  • DonorSearch

Video Overview

Product Overview

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User Reviews of Salsa CRM

Submitted on January 19th, 2022 by Dave Kim

Implementing Salsa’s Dynamic and Smart Ask Arrays led to more high-level gifts during our end-of-year campaign.

Submitted on January 19th, 2022 by Daryl Hedding

When crisis strikes and lives are at stake you need to act quickly. Salsa’s donation forms work really well. They’re as easy as possible to work with and they just look right. That allows us to be nimble and get the word out for immediate impact.

Submitted on January 19th, 2022 by Jonathon Perloe

We feel like we’re able to do everything we need to do within the software. It’s intuitive, and the technical support is excellent. They answered all our questions and held our hand through the transition from Salsa Classic. CAGV is really pleased with Salsa.

Submitted on January 19th, 2022 by Mike Weiner

Salsa allows us to engage with our people’s people - those who haven’t heard of our organization yet but who connect with us through our supporters. All their information is captured in our CRM and we can follow up with them for years to come.