QuickBooks vs. FreshBooks

Last Updated: March 31st, 2023
Researched and Written by: Katherine Boehm

No matter the size of your business, bookkeeping software is a must-have. QuickBooks Online and FreshBooks are two of the most popular accounting software options for small businesses looking for a cloud-based platform.

They boast exceptional tools for streamlining critical business tasks like cash flow, budgeting, customer billing, and keeping track of your company’s overall financial health.

These products have many similarities and a few key differences you need to know about before making a purchase. Read on to discover which product is the best accounting solution for your business.

QuickBooks vs. FreshBooks: Software Overview

QuickBooks Online
QuickBooks Online Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
Client OS
Cloud Hosted
What We Like
Widely used by most accountants
Tons of integrations available
Customizable invoicing
What We Don’t Like
Comparatively expensive
Few industry-specific features
Limited users per plan
FreshBooks Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
Client OS
iOS, Android, Web
Cloud Hosted
What We Like
Customizable payment terms
Discounted intro pricing
No setup costs
What We Don’t Like
Client-based pricing
No bulk invoice creation
Limited report customization

About QuickBooks Online and FreshBooks

QuickBooks Online and FreshBooks are both popular cloud-based accounting software designed for small businesses. These user-friendly tools save you time and money on financial management and other business tasks with helpful templates for invoices, financial reports, and spreadsheets. In addition, an intuitive interface allows you to easily manage your finances, track time for billing, and send invoices automatically to clients.


Both of these online accounting tools offer a variety of features to help you effectively manage your business. These features include:

  • Accounts payable and receivable
  • Unlimited invoices
  • Recurring invoices
  • Reports - profit and loss, chart of accounts, balance sheet, and sales tax summaries
  • Expense tracking
  • Customizable estimates
  • Bank account connection
  • Credit card and ACH payments
  • Time tracking and billable hours
  • Project management
  • Double-entry accounting
  • Integration with hundreds of third-party apps and software
  • Free IOS and Android mobile app
  • Customer support

In addition to these shared features, both have modules for inventory tracking and project profitability. However, they are only available as add-ons in FreshBooks while they are built into all QuickBooks plans.

QuickBooks also offers:

  • Inventory management
  • More detailed invoice designs
  • Built-in inventory tracking

Most importantly, QuickBooks has more robust accounting features like mileage tracking and 1099 contractor management.

In contrast, FreshBooks offers a simple to-set-up software with a more user-friendly interface, which is perfect for beginners and solopreneurs.

Winner: QuickBooks

QuickBooks Online Dashboard
The QuickBooks dashboard shows just a few of its many features


QuickBooks Online has integrations with over 400 software tools to help you manage your business. Integrations with online payment platforms like Shopify and PayPal are critical tools for e-commerce businesses.

FreshBooks has over 100 free and paid software integrations. Free apps like the Income Importer allow you to import income from credit card processing platforms like Square and Stripe. Visit the FreshBooks website for the most up-to-date list of their official software integrations.

Winner: QuickBooks

Who Uses This Software?

QuickBooks Online is an excellent accounting and business management tool for small to medium-sized businesses. Several QuickBooks products will work for different sizes and types of companies. A higher-tiered software plan is the best choice to manage inventory if you have a business with a large amount of physical stock.

FreshBooks is an excellent tool for self-employed business owners and businesses with few employees. As it does not offer a payroll feature, you may need to use another software or conduct it manually. For service-based companies looking for uncomplicated bookkeeping, FreshBooks is known for its ease of use.

Winner: Tie - It depends on your business model

FreshBooks Home Page
The FreshBooks homepage is simple and easy-to-navigate, perfect for small business owners and entrepreneurs.


For small to medium-sized businesses that intend to grow, QuickBooks is the best option for your accounting needs. QuickBooks offers a much greater number of software integrations to increase functionality as the demands of your business change. In addition, all their plans include support for an unlimited number of billable clients.

Freshbooks is a great solution for freelancers and small business owners who do not anticipate sudden or explosive growth. While FreshBooks has reduced functionality compared to QuickBooks, its simplicity makes it ideal for small operations. Another downside to FreshBooks is that the base product only allows one user unless you go to the next price tier. Finally, Freshbooks only initially includes support for 5 billable clients, whereas QuickBooks is unlimited from the start.

Winner: QuickBooks


QuickBooks Online has several different product tiers businesses can select. The four main products are: Simple Start, Essentials, Plus, and Advanced. The base plan is $30/month, and the highest-priced plan is $200/month. QuickBooks has a free 30-day trial and often offers discounts, so check the QuickBooks website for the latest pricing details.

FreshBooks also has a range of products to meet your small business’s accounting needs. There are also four options: Lite, Plus, Premium, and Select. The base plan is $15/month, and the highest-priced plan is $55/month. The FreshBooks pricing plans allow you to pay on a monthly or annual basis, which will provide extra savings. FreshBooks also offers a free 30-day trial, and there are often discounts on their monthly pricing.

Winner: FreshBooks

QuickBooks vs. FreshBooks: Which is Best?

When to choose QuickBooks

  • You need many features and integration options
  • You plan to grow your business and need a scalable solution
  • Your business sells products
  • You’re comfortable using a more complex solution

When to choose FreshBooks

  • You need a basic all-in-one accounting software
  • You’re a solopreneur comfortable with your company’s size
  • You’re a service-based business
  • You want software that’s easy to set up and use

The software you choose will ultimately depend on your company size and business needs. If you require simple accounting software with a more beginner-friendly interface or have a smaller number of billable clients, FreshBooks will be the best accounting software. On the other hand, you should choose QuickBooks if your company sells a high volume of products, you have plans to grow, or you need many software integrations.

Looking to compare more accounting software options? Review all our options or request a free software consultation with one of our experts.

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