What is QuickBooks?

Last Updated: September 9th, 2024
Researched and Written by: Katherine Boehm

QuickBooks is an accounting software developed by Intuit, primarily geared toward small to medium-sized businesses. This guide will help you understand who uses QuickBooks, their different product offerings, and a pricing guide.

What is QuickBooks?

QuickBooks is a widely used accounting software that helps businesses manage their income, payroll, and inventory more effectively. First introduced in 1992, this easy-to-use software streamlines business tasks by offering templates for spreadsheets, invoices, and financial reports.

Who Uses QuickBooks?

QuickBooks Online is an ideal solution for small to mid-size businesses in different industries that need a system to help them manage their finances. It’s particularly popular in the construction, healthcare, education, accounting, IT, and non-profit industries.

QuickBooks’ base products primarily focus on accounting only, lacking the industry-specific functionality some businesses require. To discover a few apps to add to your QuickBooks accounting software, explore the 7 Best QuickBooks apps for complete integration.

Benefits and Features

Every company has its accounting processes, and QuickBooks boasts multiple features to help satisfy those specific needs without the higher price of a full accounting or ERP software. Specific modules with additional functionality can be added and removed as your company grows and changes.

  • Income, cash flow, and expenses
  • Invoicing
  • Tax deductions and sales tax
  • Receipt capture
  • Estimates and budgeting
  • General reports
QuickBooks Online Dashboard
QuickBooks Online Dashboard.

With these features, base-level QuickBooks software allows a single user to manage most business-related income and expenses. All QuickBooks plans include free mobile apps, customer support, and over 750 business apps integration. Other key benefits include:

General Ledger and Accounts Receivable and Payable

QuickBooks automates cash flow by directly connecting credit card and bank accounts, allowing you to download and categorize your expenses in real-time.

You can create, send, and track your invoices, enter bills into QuickBooks as you receive them, and pay them online via bank transfer or check. With your cash flow and chart of accounts managed through QuickBooks, it is easy to monitor and audit your business performance by printing financial statements such as your Statement of Cash Flows, Balance Sheet Report, and Profit and Loss Report.

Employee Payroll

To ensure you pay your employees accurately and on time, QuickBooks Payroll tracks employee time and then calculates and runs payroll automatically with the option for direct deposit. Payroll is available as standalone software or as an add-on module for other products.

Tax Automation and Compliance

With QuickBooks, federal and state payroll taxes are automatically calculated, and you can instantly fill in your payroll tax forms. You can print your company’s financial statements from your account to share with bookkeepers and CPAs. Through QuickBooks Online, professional tax preparers can access your account directly to prepare your tax returns. For additional help with your business’s accounting needs, enlist the services of a certified QuickBooks ProAdvisor.

QuickBooks Premier Chart of Accounts
One feature of QuickBooks Premier is the Chart of Accounts to measure profit and loss.
★★★★★
★★★★★
(75)
QuickBooks Online
QuickBooks Online Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$30/month
Client OS
Web
Deployment
Cloud Hosted
What We Like
Customizable invoicing
Extensive pre-built and custom reports
Automatic exchange rates
What We Don’t Like
Comparatively expensive
Few industry-specific features
Limited users per plan
★★★★★
★★★★★
(43)
QuickBooks Desktop Enterprise
QuickBooks Desktop Enterprise Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$199/month
Client OS
Windows
Deployment
Cloud or On-Premises
What We Like
More advanced inventory features than other QuickBooks versions
Higher record capacity than other QuickBooks versions
Includes payroll and employee management
What We Don’t Like
Most expensive version of QuickBooks
Requires annual contracts
Windows only
★★★★★
★★★★★
(30)
QuickBooks Premier
QuickBooks Premier Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$75/month
Client OS
Windows
Deployment
Cloud or On-Premises
What We Like
Customer support community
Includes IRS Form 990 tools
Industry-specific features for NPOs
What We Don’t Like
Bank reconciliation issues
Limited flexibility in reporting
Requires on-premise deployment
★★★★★
★★★★★
(38)
QuickBooks Pro Desktop
QuickBooks Pro Desktop Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$41/month
Client OS
Windows
Deployment
Cloud or On-Premises
What We Like
Cloud or on-premise implementation
Includes business management functionality
Access to over 100 report templates
What We Don’t Like
Inconsistent pricing
Limited customization opportunities
Plans can limit users
★★★★★
★★★★★
(1)
QuickBooks Point of Sale
QuickBooks Point of Sale Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$1,200 (perpetual license)
Client OS
Windows
Deployment
On-Premises
What We Like
Easy barcode generation
Most seamless integration with QuickBooks accounting
Routinely updated
What We Don’t Like
Bulk upfront costs
Limited gift card options
Performance is slowed with a substantial inventory
★★★★★
★★★★★
(3)
QuickBooks for Mac
QuickBooks for Mac Screenshot
Price Range
   $     $     $     $     $   
   $     $     $     $     $   
Starting Price
$30/month
Client OS
macOS
Deployment
Cloud or On-Premises
What We Like
Company snapshot dashboard
Generate loss and profit reports from anywhere
Ideal for payroll and invoice processing
What We Don’t Like
3 users maximum
Limited tech suport
No mobile access

The bulk of QuickBooks products can be divided into two deployment categories: Online and Desktop. A few notable products include:

QuickBooks Point of Sale

QuickBooks Point of Sale is a locally installed solution built for small retail businesses looking for the features of an ERP without the higher price tag. This tablet POS-compatible software will process credit cards and manage your customer loyalty program. It’s more than just a cash register: This all-in-one software allows for inventory management, customer management, merchandise planning, time tracking, bill payment, and more. Pair QuickBooks Point of Sale with QuickBooks Online or QuickBooks Pro to integrate your POS with your accounting system.

QuickBooks for Mac

In addition to the desktop solutions for Windows, QuickBooks offers a solution for Mac users similar to QuickBooks Desktop Pro. This software works best for non-manufacturing small businesses.

QuickBooks Self-Employed

This cloud-based product is perfect for freelancers seeking a simplified accounting solution.

Deployment Options

QuickBooks offers cloud-based software (Online) and on-premise solutions (Desktop). Which is best suited for your company depends on several factors.

QuickBooks Online

QuickBooks Online is a Cloud-based service that does not require a software download and is accessible from any computer or mobile device with an internet connection. Four subscription levels are available: Simple Start, Essentials, Plus, and Advanced. In addition, you can add a wide variety of modules to your base program to customize your QuickBooks experience.

QuickBooks Online Sales Dashbpard
QuickBooks Online sales dashboard.

QuickBooks Desktop

Quickbooks Desktop offers several software solutions: Enterprise, Premier, Pro, and Accountant. These scalable solutions are best for businesses with high inventory needs. However, QuickBooks now recommends that companies move to their cloud-based products.

QuickBooks Online vs. QuickBooks Desktop

QuickBooks Online is the preferred product for most small businesses because of its ability to connect to any device with an internet connection. The Online version also has several features that the Desktop doesn’t offer, including a multicurrency tool for international businesses. In recent years, QuickBooks has been focusing on expanding its cloud-based products. Any business looking for long-term support and growth should consider Online plans over Desktop.

While there are many benefits to using QuickBooks Online, QuickBooks Desktop is the better solution for companies needing heightened security measures to protect data, particularly if you have in-house servers. Since the software is locally installed on your company’s computers, you will have the safety of your secure network. It features advanced reporting and inventory tracking tools for businesses that require it. New software versions are released yearly, and full support for each version remains for up to 3 years.

Pricing

QuickBooks is known for being an affordable product that meets the budget requirements of small—to medium-sized businesses. The total price will depend on the number of users you have, the add-ons you want, and the key functionality you need.

Online

QuickBooks Online’s base software is on a monthly subscription and starts as low as $35.

Online Starting Price
Simple Start $35/Month
Plus $99/Month
Advanced $235/Month

Desktop

QuickBooks for Desktop is offered as a yearly subscription.

Desktop Starting Price
Desktop $1922/year

Free 30-day Trial

QuickBooks Online versions come with a free 30-day trial, so you can decide if this software is the best solution for your business. QuickBooks also regularly offers discounts on its products, such as 30% off for the first three months of use. These offers frequently change, so be sure to check its website for the latest information.

QuickBooks Desktop Enterprise offers a commitment-free and interactive online product tour if you aren’t ready to buy the software. Additionally, small business owners can utilize YouTube tutorials on QuickBooks for help with their growing companies.

While QuickBooks is the favorite of many small businesses, it may not have all the tools and industry-specific features you need to grow your business. If you want an accounting solution with stronger features, check out our list of the top accounting software products.

Talk with a software advisor
Talk with an advisor
Get a free consultation from an independent software expert.
Or, call toll-free: (800) 827-1151
Talk with a software advisor
Talk with an advisor