The Best CPQ Software
CPQ software helps manufacturers streamline their sales process with accurate configurations and efficient pricing and quotes. We tested and reviewed the top systems below.
- 2D and 3D visualization for configurations
- Supports ERP and CRM integrations
- Streamlined quote-to-contract process
- Pricepoint tool for pricing complex products
- Offers advanced rules engine for complex configurations
- BOM numbering system
Using our advanced review methodology, we tested the market’s most popular CPQ systems and reviewed them below.
- Infor CPQ: Best for Large Discrete Manufacturers
- Vendavo CPQ: Best Pricing Tools
- Revalize CPQ: Best for Industrial Equipment Manufacturers
- Oracle CPQ: Best for Automotive Manufacturers
- QuoteWerks: Best Quoting Tools
Infor CPQ - Best for Large Discrete Manufacturers
Infor CPQ offers a visual configuration tool for complex goods, such as furniture or computers, within an augmented reality experience. It supports 2D parametric drawings and 3D CAD assemblies for modeling and creation. This means that your customers and sales representatives can preview the final product in real-time with complete accuracy.
This CPQ tool caters to large companies by supporting enterprise integration out of the box. It connects with Infor ERP products, Salesforce, and Microsoft Dynamics CRM for sales and ERP integration. Additionally, it syncs with popular CAD systems, such as SolidWorks and Autodesk, for seamless modeling. These integrations help manage processes from quoting and ordering to modeling and BOM creation.
Vendavo CPQ - Best Pricing Tools
Vendavo CPQ’s Pricepoint tool, included in its CPQ suite, enables companies to identify and implement pricing strategies for complex products, both globally and locally. You can even run simulations to ensure optimal and competitive regional and industry rates. Additionally, this feature provides granular-level detail, allowing you to easily measure the impact of changes and analyze revenue and profit margins.
While Vandavo’s pricing features are effective, it also offers strong sales and customer tools to help companies land the final sale. You can create branded proposals and accurate customer quotes, eliminating incorrect or outdated pricing. With automated approval workflows, your sales representatives can complete deals more efficiently and eliminate processes that slow down deals.
We recommend Vendavo CPQ for larger manufacturers, as it may be overly complex for the needs of small businesses.
Revalize CPQ - Best for Industrial Equipment Manufacturers
Revalize CPQ offers industry-specific features, such as an advanced rules engine for complex configurations, which is a must for heavy machinery and equipment manufacturers. By guiding your team through every variable, Revalize ensures that each build aligns precisely with customer specifications.
This CPQ software also includes an automated BOM and smart numbering system. You can use the BOM tool to generate accurate product information and streamline your operations. The part numbering system is also automated, assigning part numbers along with associated data for consistency and traceability, which is ideal for industrial equipment manufacturers managing tens of thousands of parts.
One drawback of the system is the high initial cost and time investment required for setting it up and learning to use it.
Oracle CPQ - Best for Automotive Manufacturers
Oracle CPQ’s configurations module has built-in intelligence that adapts as automotive product lines evolve over time. Dealerships and fleet customers can access self-service portals to customize vehicle builds and review financial specifications before purchase.
Additionally, Oracle offers a transparent pricing model and extensive integration options. The system costs $240/user/month and includes configuration, selling, pricing, and quoting tools well-suited for enterprise automotive manufacturers.
However, businesses must still speak with a sales rep for exact quoting and setup costs. Oracle CPQ can be integrated with nearly all leading CRM systems, such as Salesforce, as well as Oracle ERP systems like NetSuite.
QuoteWerks - Best Quoting Tools
QuoteWerks is a CPQ system that automates pricing and quote generation to speed up sales cycles. Its quoting system pulls data directly from your CRM, allowing your reps to craft accurate, branded quotes with spreadsheets, product images, and support files. QuoteWerks even includes a centralized quote storage system to house proposals and revisions for easy access.
QuoteWerks works well for small businesses due to its affordable pricing. The standard edition for QuoteWerks Desktop is $15/user/month and includes quotes, orders, and invoices. Because of this, we wouldn’t recommend this system for complex manufacturers or large companies with large data sets.
In business, CPQ stands for “Configure, Price and Quote,” the practice of sellers using special pricing algorithms and rules to generate accurate quotes for complex or configurable products.
What is Configure, Price, and Quote (CPQ) Software?
CPQ software is a digital sales solution for sellers who need a way to automate complex quotes for their products. As the name suggests, this quote-to-cash software operates in three parts: configuring complex data, pricing products, and generating quotes. These solutions are used primarily in the manufacturing industry, including discrete, industrial, and automotive manufacturers.
Configuration comes first, as you need to include different variables to determine your product pricing. Next, automate those prices by setting specific rules in your system. Finally, you build a price quote for your product.
Without a CPQ system, you would have to do all of this manually. By using software, you can expedite the whole process. Quotes that would have taken days or weeks to build can be generated in minutes. Stay focused on your sales process by getting configurable price quote software.
Service vs. Manufacturing CPQ
CPQ tools originated in manufacturing, where products have BOM structures and components. However, many service-based companies now use CPQ platforms to configure pricing for labor and projects. While the core logic is similar, workflows and data differ:
Manufacturing vs. Service CPQ
| Feature | Manufacturing CPQ | Service CPQ |
|---|---|---|
| Configuration focus | Tangible goods and assemblies | Project scopes or service packages |
| Integrations | ERP, inventory, CAD, PLM | Project management, CRM, billing |
| Quote complexity | Multiple parts and compliance rules | Multi-phase or recurring contracts |
| User roles | Sales engineers, planners, distributors | Consultants, account managers |
| Industries | Automotive, machinery, electronics | IT, telecom, consulting, SaaS |
Key Features
- Product configurations: Use a configurator to see all the different variations of your product. See visual representations of your complex products in 2D and 3D.
- Price rules engine: Automate pricing rules for your products based on specific rules you set.
- Automated quote generator: Create new quotes with complex pricing through an automated generator.
- Price and quote management: Keep records of previous pricing rules and previously sent quotes.
- Multi-channel strategizing: Ensure your prices remain consistent across multiple sales channels.
- Guided selling: Build questionnaire forms for potential customers to suggest related upsell opportunities within sales quotes.
- Analytics reporting: Compile your sales and pricing data to use in reporting, forecasting, and budgeting.
CPQ Software Benefits
There are many excellent benefits to using CPQ software at your business:
Faster Quote Generation
Building an accurate quote takes time, especially if you have a lot of variables at play. Manually calculating every single price quote takes a lot of effort you could be using elsewhere. A CPQ software automates the quoting process, even for complex products, so you and your sales reps can get faster price results.
Using a software algorithm to generate complex quotes has another benefit: fewer errors! A price rules engine does all the work for you. You can automatically adjust total prices based on individual variables like size, colors, accessories, shipping, and more. As long as you have your business rules set, you can get an accurate quote for your most complex products generated in a fraction of the time of your manually calculated quotes.
Lower Production Costs
Complex products are often more expensive to produce than their simple counterparts. Reviewing and streamlining the manufacturing process is one way to lower production costs. While an ERP suite might help with some resources, you need a more specific tool. 2D and 3D visualization applications show you both static and interactive images of your products so you can find opportunities for improvement. You might find a way to use less of one specific material. Or you could find a different assembly order that actually saves time.
A smart CPQ process is particularly helpful to small businesses that operate with razor-thin margins. If there is any way to shorten the production lifecycle, you need to use it. A product configurator tool is designed to help you see these solutions. In fact, software companies are starting to use artificial intelligence (AI) to enhance how these CPQ tools operate.
Create Upsell and Bundling Opportunities
An easy way to make more money from your products is to upsell related accessories. However, this means creating a new quote for all of the additional costs. With complex pricing, you can offer product bundles without worrying about manually calculating the combined price. You can even quote special price deals for these bundled product packages to encourage more combined sales. The bigger the deal size, the more profit you can enjoy.
In addition to upselling bundles, you can use guided selling and customer relationship management (CRM) systems to aim specific products at audiences who are more likely to buy than others. Start by using guided selling modules to create custom questionnaires for your customers in order to gauge what other products they’re interested in buying. You can use this data to create new bundles of related accessories. Not only do you get more profits from these upsells, but you can also enhance the customer experience by anticipating their needs.
Accurate Quote-to-Cash Tracking
Quote-to-Cash (QTC) is the tracking of the sales cycle from the moment an order is made until the final purchase goes through and the invoice is paid. The more accurate your QTC data, the more useful information you’ll have to guide your future sales tactics. With CPQ solutions, you can better track the entire QTC sales cycle.
For example, maybe your tracking reveals a high abandonment rate on a specific product. You review your QTC data and find the product tends to sell better when paired with certain accessories. You can now use this information to ensure the product is always paired up with related accessories to increase the likelihood of sales and lower abandonment.
Real-Time Competitive Pricing
eCommerce stores have made it more important than ever to have fast turnaround times on sales quotes. Has a competitor just announced a special sale? You can calculate a similar rate and adjust your current pricing to stay competitive by using a CPQ tool. There’s no need to dig through old spreadsheets to find sales rates - just access them from anywhere. Update your rules engine to account for the current price difference and enjoy accurate, up-to-date quotes.
Does your eCommerce business work across multiple channels? CPQ solutions have omnichannel capabilities to reflect accurate pricing across the web.
Pricing Guide
CPQ software pricing varies widely depending on the complexity of your quoting workflow, user count, and company size. Most modern CPQ tools are cloud-based subscriptions, with training and setup billed separately.
| Tier | Typical Annual Cost | Typical Buyer Profile | Notes |
|---|---|---|---|
| Entry-Level | $5K–$10K/year | Small manufacturers or startups using basic quoting tools. | Covers simple rule-based pricing and quote generation. |
| Small | $10K–$30K/year | SMBs with approval workflows or configurable products. | Adds CRM/ERP integration and guided selling. |
| Mid-Market | $30K–$50K/year | Mid-market manufacturers. | Handles complex pricing, higher user counts, and complex approval chains. |
| Enterprise | $50K–$150K+/year | Global or high-complexity organizations. | Includes multi-currency, multi-language, and advanced integrations. |
