Ruby Business Platform

A multi-module management system designed by Rubenstein Technology Group.

About Ruby Business Platform

The Ruby Business Platform Offers:

  • Extraordinary power for little cost
  • Unparalleled ease-of-use
  • Full customization to meet clients’ needs
  • Proven, industry-specific application
  • Cross-functionality with other Ruby modules
  • Links with clients’ back-office and legacy systems

Modules are most effective when deployed together, offering a single point of control for a business’s key front-office functions, but are also available on a stand-alone basis to meet discrete client needs.


In today’s relentlessly competitive environment, organizations can’t afford to lose man-hours to resending information, searching for lost files, or manually faxing and posting documents. RubyCollaborate is easily configured to solve these issues and support your organization’s unique needs with flexible, collaborative document sharing solutions.

Whether you need a system to distribute approved marketing materials to your sales force, an interactive portal for project teams to work together, or multiple client extranets to help automate client service, RubyCollaborate is the right solution for you.

Key Advantages Include:

  • Flexibility
  • Ease of use
  • Secure environment
  • ýAccess anywhereý web interface
  • Variable access rights
  • Automated user notification
  • Interface customization
  • Support for multiple file formats
  • Integration with MS Outlook


Combining the powerful functionality and sophistication of a large enterprise system with features optimized specifically for the small-to-midsize online business, RubyCommerce 3.0 provides a complete online merchandising solution – in one highly-intuitive, user-friendly package.

RubyCommerce doesn’t require a team of IT experts to operate - it’s designed for business people, with sophisticated business logic that anticipates your requirements, presenting the capabilities you need, as you need them - allowing you to focus on growing your business.

Need to run a special promotion targeted to specific customer profiles? Present cross-sell and up-sell scenarios tied to customer buying habits? Create an automatic inventory control process based on real-time product demand data? Generate activity reports on multiple products lines & SKUs, across multiple business functions, in multiple formats? You can do it all - and more - with RubyCommerce.

Developed on the proven Ruby Business Platform foundation - an integrated suite of robust front-office e-business solutions - RubyCommerce offers exceptional flexibility and scalability to create a customized solution that suits your customers’ needs precisely. So as your e-business evolves, you can expand operations by adding additional Ruby components - RubyContent, RubyCommunicate, RubyCRM and RubyCollaborate - for a truly comprehensive e-business management system that will keep pace with the most dynamic online enterprise.

RubyCommerce 3.0 Key Features Include:

  • Automated ordering, inventory management and fulfillment
  • Leverage sophisticated customer intelligence for online marketing
  • Proactive customer support tools
  • Extensive payment processing options
  • Advanced communication integration
  • Multiple reporting options
  • Support for international transactions
  • Full integration with back-office functions

Automated Ordering, Inventory Management and Fulfillment

  • Complete order management --including order entry, order and payment review, printing of packing slips, packing, printing of shipping label
  • Full returns and exchange management – manage RMA numbers, product return requests, and exchanges
  • In-stock notification – notifies customer when an out-of-stock item on their wishlist is back in stock
  • Real-time shipping cost calculation, store-controlled markup of shipping costs, and shipping label printing for FedEx, UPS, and USPS
  • Real-time inventory management – display detailed information about actual inventory and ship dates to shoppers
  • Full role-based permissioning system to separate custom service agents from order processing reps and pick/pack/shippers
  • Easy inventory & accounting systems integration
  • Integrated shopping cart, best practices checkout technology
  • Integration with RubyFraud programmable transaction security module for automatic fraud detection and order routing

Leverage Sophisticated Customer Intelligence for Online Marketing

  • Manage product catalog online, or en masse via import/export of product information in Excel
  • External promotion tracking – track hits, account registrations, and purchases, including actual order amounts
  • Support for product sales, custom pricing promotions, and promotion codes
  • Template-driven page & product management for consistency
  • Automated cross-sell & upsell promotion – driven by customer profile and past purchase data
  • Automated product & content ranking and expiration
  • Automated discount and local sales tax calculation

Proactive Customer Support Tools

  • Real-time order status display to customers
  • Support for purchases with or without customer registration
  • Customer wishlists
  • Customer-specific pricing
  • Customer-specific product & content presentation
  • Full front-end customizability

Extensive Payment Processing Options

  • Integration with most industry-standard payment processing platforms, including, Paymentech, and CyberSource
  • Support for immediate credit card payment, as well as ýwait for approvalý payment methods such as checks, money orders, and wire transfers
  • Support for payment via gift cards and gift certificates

Advanced Communication Integration

  • Call center integration – accept orders via phone, manage order status and stock inquiries via phone
  • Integrates with Froogle – export data feed to Froogle product search engine

Multiple Reporting Options

  • Online order confirmation, status, history
  • Real-time reporting
  • Customizable reports
  • Report exporting to Excel, PDF, etc.

Support for International Transactions

  • Multiple language support for multi-lingual stores
  • Support for multiple-currency transctions
  • Support for international shipping

Full Integration With Back-Office Functions

  • Ability to integrate tightly with back-end ERP and CRM applications for enterprise deployments
  • Easily export sales and customer data to Quickbooks for back-end accounting


Choose among RubyCommunicate’s different components (Mail, AdServer, Instant Messenger, etc.) to create your optimal marketing and communications suite.

Whether tied to RubyCRM or your in-house database, this full-service platform allows you to develop and manage the integrated campaigns you need to drive break-through business results.

Key Advantages Include:

  • Bulk email management
  • Flexible creative templates
  • Message personalization
  • Campaign scheduling
  • Electronic promotions & coupons
  • Referral/promotion code tracking
  • Banner ad campaign tracking
  • Email campaign management
  • Targeted segmentation
  • Standardized reports
  • Customizable reports
  • Report exporting to Excel, PDF, etc.


RubyContent maximizes the value of your online content and makes it easier and cheaper to manage – at a fraction of the cost of rival systems.

Key Advantages Include:

  • Centralized control console
  • Intuitive, point-and-click interface
  • Author and editor permissions
  • Multiformat publishing
  • Automated routing for approval
  • Content personalization
  • Administrator notification
  • Automated updates & expirations
  • “No-code-required” content templates
  • Survey construction tool
  • “Edit anywhere” web-based access


In today’s fast-paced economy, businesses need to develop closer relationships with their key customers and consumers. RubyCRM allows you to capture and manage the intelligence you need to do just that.

RubyCRM is the engine that powers all of your efforts to deliver individualized service, from custom e-commerce pricing to personalized marketing messages.

Key Advantages Include:

  • Consolidated relationship snapshot pages
  • Proactive, individualized messaging
  • Automated discounting
  • Automatic quote generation
  • Online lead capture
  • Sales analytics
  • Promotion and loyalty program tracking
  • Automated lead & order routing
  • Standardized reports
  • Automated vendor notification
  • Report exporting to Excel, PDF, etc.
  • Automated task reminders
  • Captures survey data for customer profiling
  • Captures customer notes for ongoing sales efforts
  • Integrates with Outlook and other communications platforms

Product Overview

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