The Best Nonprofit CRM Software

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Salsa CRM Screenshot

Salsa CRM

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(4)
On June 2, 2021, [EveryAction announced its acquisition of Salsa Labs](https://www.bonterratech.com/blog/salsa-labs), intending to integrate their platforms into a unified CRM for nonprofits. By August 3, 2021, EveryAction and its acquired products, including Salsa Labs and GiveGab, joined Bonterra. On March 23, 2022, Bonterra revealed its name and launched its award-winning software, Bonterra Fundraising and Engagement, combining these acquisitions into a comprehensive nonprofit fundraising and relationship management system. Although Salsa CRM and Salsa Engage will not be discontinued, current users have the option to either keep using Salsa CRM or Engage through Bonterra or switch to Bonterra Fundraising and Engagement.
Client OS
Web
Deployment
Cloud Hosted
Kindful Nonprofit CRM Screenshot

Kindful Nonprofit CRM

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(3)
Kindful is a nonprofit CRM that integrates with a number of tools your nonprofit already uses—providing the ultimate level of flexibility with no disruption to your existing processes. Kindful offers fundraising tools such as online donation pages and peer-to-peer campaigns that flow directly into your CRM—allowing you to track everything from a central database. Build profiles, design tasks, and see wealth insights with these CRM tools that will improve your reporting. @youtube Kindful helps
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Starting Price
$100/month
Client OS
Web
Deployment
Cloud Hosted
DonorPerfect Screenshot

DonorPerfect

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(4)
DonorPerfect is a donor management and fundraising software. It integrates key features like customizable fundraising tools, donation and gift management, pledge processing, and donor engagement capabilities. DonorPerfect supports targeted mailings, grant and event management, and detailed reporting for effective fundraising analysis.
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Starting Price
$99/month
Client OS
Web
Deployment
Cloud Hosted
Salesforce Nonprofit Cloud Screenshot

Salesforce Nonprofit Cloud

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(4)
Salesforce Nonprofit Cloud is a nonprofit CRM software offering tools for managing donor relationships, fundraising campaigns, volunteer coordination, and program management. Nonprofit Cloud is customizable and integrates with other Salesforce products to provide a unified view of all activities.
Price Range
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Starting Price
$60/user/month
Deployment
Cloud Hosted
SugarCRM Screenshot
SugarCRM is a customer relationship management software offering clarity in sales, marketing tools, and enhancing customer service. Available as a cloud-based solution, it’s accessible on multiple devices. SugarCRM offers different subscription plans for a range of organizational sizes, and features extensive CRM tools, including mobile apps, multilingual support, and advanced reporting and forecasting capabilities.
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Starting Price
$19/user/month
Client OS
Web
Deployment
Cloud or On-Premises
Virtuous Screenshot

Virtuous

Virtuous is a nonprofit CRM and marketing automation platform providing fundraising and donor management tools that build better donor relationships. This all-in-one nonprofit growth platform provides tools to increase giving, cultivate relationships, and promote online giving via donations, lead, event, and volunteer pages. Predictive data-analytics; Insight rich reporting; Social & email integration; Donor journey automation; Email marketing; Engagement tracking; Flexible giving forms; Donor
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Starting Price
$350/month
Client OS
Web
Deployment
Cloud Hosted
Pipedrive Screenshot
Pipedrive is a customer relationship management (CRM) platform designed to help businesses grow by streamlining their sales processes. Developed for salespeople, it focuses on the user-friendliness and effectiveness of managing leads and deals, tracking communications, and automating repetitive tasks. Pipedrive is a cloud-based system with native iOS and Android mobile apps for full on-the-go functionality. It offers several different pricing plans for small to midsize businesses, as well as several add-on modules for scalability.
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Starting Price
$14/user/month
Client OS
iOS, Android, Web
Deployment
Cloud Hosted
DoJiggy Donations Screenshot

DoJiggy Donations

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(1)
DoJiggy Donations allow non-profit and community organizations to raise more money by providing a simple and safe way for supporters to make online donations towards your cause. DoJiggy Donations includes an easy-to-use donation website as well as a back-end administration area for customization and administrative reporting. With their donations software, you can be taking secure online (including In Honor Of and In Memory Of) donations in minutes. Collect one-time online donations or recurring
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Starting Price
$39/month
Client OS
Web
Deployment
Cloud Hosted
NeonCRM Screenshot

NeonCRM

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★★★★★
(3)
NeonCRM is a customer relationship management software designed for nonprofit and membership-based organizations. It streamlines fundraising, event registration, and contact management. The software also supports donor management, marketing, payment processing, and volunteer management.
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Starting Price
$99/month
Client OS
Web
Deployment
Cloud Hosted
Blackbaud CRM Screenshot

Blackbaud CRM

Blackbaud CRM is a nonprofit CRM intended for use by large to enterprise-level nonprofits. The solution provides customer relationship management tools, integrated analytics, multichannel marketing, and data mining services. This will let your nonprofit organizatino focus on constituent relationships and turn supporters into givers. Relationship analyzer; Customize constituent information; Fundraising teams; Smartphone access; Multichannel marketing; and Analytics.
Client OS
Web
Deployment
Cloud Hosted
Keap Screenshot

Keap

Keap is a CRM, sales, and marketing tool that helps you get more done with less work so you can grow your business. Keap will help you win more business by creating a repeatable sales process to set up appointments, track leads, and get quotes accepted. CRM (Client management); Email marketing; Messages; Appointments; Sales pipeline dashboard; Marketing Automation; Quotes; Invoices & Payments; and Reporting & Insights. The cost of Keap starts at $79/month for their Pro version (500 contacts and
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Starting Price
$79/month
Client OS
Web
Deployment
Cloud Hosted
CharityEngine Screenshot

CharityEngine

CharityEngine is a cloud-based CRM platform built to scale nonprofits at any stage on a single, unified CRM. Our Donor Management system advance technology let’s organizations do more stuff in less clicks with a 360-degree donor view to help Plan, Run and Care for your donors. Offering end to end solutions for managing and tracking donors, events, marketing campaigns, recurring giving, peer-to-peer, advocacy, major gifts, billing and more. CharityEngine is also a PCI Certified payment processor.
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Starting Price
$499/month
Client OS
Web
Deployment
Cloud Hosted
Bitrix24 Screenshot

Bitrix24

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(4)
Bitrix24 is an online collaboration and automation platform for businesses of all sizes. Key features include project management tools, extensive e-commerce functionalities, and customizable CRM features. The software integrates with various systems, including Payment systems like Stripe and Opayo and e-Commerce platforms like WooCommerce.
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Starting Price
$61/month
Client OS
Web
Deployment
Cloud Hosted
NonProfitEasy Screenshot

NonProfitEasy

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(3)
NonProfitEasy (formerly Fundly CRM) is a donor management, volunteer management, fundraising, and event/membership platform. The nonprofit CRM provides communication and reporting tools necessary to strengthen relationships with your donors. The solution has a number of levels that work for both small and large nonprofit organizations. Everything nonprofit teams need to engage donors, manage events, and increase fundraising. NonProfitEasy was designed by leaders in the nonprofit industry with
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Starting Price
$100/month
Client OS
Web
Deployment
Cloud Hosted
Aplos Donor Management Screenshot

Aplos Donor Management

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(2)
Aplos Donor Management is a cloud-based donor management software for online nonprofit fundraising. The nonprofit CRM software lets you engage your donors and fundraise with confidence via donor retention, donation tracking, and a variety of fundraising tools. Manage your donor relationships and dollars all in one convenient place. Build a smart donor database to better manage all your donor relationships. Want to see who hasn’t donated this year, who has outstanding pledges, or general stats on
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Starting Price
$59/month
Client OS
Web
Deployment
Cloud Hosted
Sumac CRM Screenshot

Sumac CRM

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(5)
Sumac is a CRM software designed specifically for nonprofits, supporting fundraising, case management, memberships, and specialized programs. It offers extensive add-on and customization options, allowing organizations to tailor the software to their unique needs. With features like integrated online donation forms and QuickBooks integration, Sumac aims to streamline nonprofit operations.
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Starting Price
$49/month
Client OS
iOS, Web
Deployment
Cloud Hosted
Allegiance Fundraising CRM Screenshot

Allegiance Fundraising CRM

Fundraising CRM from Allegiance helps improve donor retention and increase net revenue through nurturing relationships, managing donor and prospect data, and identify opportunities through actionable donor insight. The software provides mobile web-based reporting, web pledge and surveys, and sustainer management tools to aid your mission. Mobile web-based reporting; Web pledge and surveys; Sustainers; Reporting; Pledge and payment processing; Online and interactive tools; On-air drives;
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Starting Price
$99/user/month
Client OS
Web
Deployment
Cloud Hosted
DonorSnap Screenshot

DonorSnap

★★★★★
★★★★★
(5)
DonorSnap is an online fundraising and donor management system that tracks all of your donor, prospect, volunteer, member, grant, sponsor, etc. data in one place. It is great for all types of nonprofits because it can be fully customized to track exactly what you need to track. The pricing also scales down for smaller organizations, so that no nonprofit should be without great donor management software. DonorSnap is fully customizable, comprehensive, and all-inclusive. There are no extra fees.
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Starting Price
$50/month
Client OS
iOS, Web
Deployment
Cloud Hosted
EngageBay Screenshot

EngageBay

★★★★★
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(15)
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales & service automation platform with a free CRM, built to grow small businesses and startups. EngageBay’s Email Marketing platform helps you grow your business with intelligent, powerful email marketing. The Marketing Automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and Sales Automation, you can organize all your email contacts, track deals and the sales
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Starting Price
$9/user/month
Client OS
Web
Deployment
Cloud Hosted
Abila Fundraising Online Screenshot

Abila Fundraising Online

★★★★★
★★★★★
(1)
Abila Fundraising Online helps enhance your nonprofits online fundraising results through customizable web forms. These forms let you collect donations, manage event registrations, and handle peer-to-peer fundraising. The complete online solution helps you stay on track with real-time metrics, adapt to new needs with online sign-up pages and special event forms, connect with modern donors who want to pay via mobile device, and promote your mission with social media integrations. @youtube Abila
Client OS
Web
Deployment
Cloud Hosted

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Buyer’s Guide

What Is Nonprofit CRM Software?

A nonprofit CRM software tracks information on constituents your nonprofit organization interacts with, such as donors, staff, board members, volunteers, partners, and recipients of your services. Information tracked includes contact information, communication history, fundraising/philanthropic efforts they’re a part of, online engagements, and more.

Nonprofit CRM software resembles many characteristics of a donor management software, as it will consolidate all entered information into a digestible format that can be scanned and analyzed. This can help analyze the strengths and weaknesses of your organization and it’s constituent relationships via analytical tools. These tools can predict future engagement and help establish benchmarks for fundraising campaigns. It can also help set organizational budgets that help determine funding priorities for various departments.

Any NPO looking to use data mining and data conversion tools to track and improve upon donor communications and gifts can benefit from a nonprofit CRM system. Like other types of nonprofit software, a nonprofit CRM solution will automate day to day processes in a nonprofit setting. Using an industry-specific tool (other than a generic CRM software) will better account for donations, fundraising operations, gifts, memberships, and other sources of funding.

Salsa CRM Constituent Information
Track constituent information in Salsa CRM.

Features of Nonprofit CRM Software

  • Constituent Profiles: Customizable donor profiles with any field of information necessary. Includes contact information, gift sizes, date of gifts, campaigns contributed to, preferred payment methods, and communication history.
  • Automated Email Integration: Enable the automated capture of emails to contacts with corresponding donor records enabling better visibility to constituent activity and communication
  • Donation Management: Tracks donations and pledges from donors and fundraising campaigns. Measure and anticipate inbound donations, process recurring donations with ACH or credit card payments, corporate donations, matched gifts, individual giving, and any other source of contributions.
  • Fundraising Campaigns: Link with your company fundraising software or website to accept pledges and donations online. Allows donors to register for fundraising events and send reminders about upcoming events. Create campaigns donors can contribute towards, and track the acquisition of donor contributions and for facilitating related communication and data management tasks related to the campaign.
  • Mailing Lists and Letter Material Tracking: Create a customizable direct mail campaign or an email marketing campaign by utilizing donor information. Create a check-off list for sending out letters, gifts, or volunteer gear.
  • Reports and Analytics: Monitor key performance indicators (KPIs) to assess the health of your organization. View prospects in terms of revenue and what stage of prospecting they are in. Compare historical data of previous campaigns and fundraisers. Compare success rates of email campaigns and other membership drives. Create charts and other visualizations.
Kindful Nonprofit CRM Software
View an overview of all contact information in one dashboard in Kindful Nonprofit CRM.

Benefits of Nonprofit CRM Software

Some of the top benefits of nonprofit CRM fundraising software include:

Manage Your Staff and Volunteers

A true all-in-one nonprofit CRM solution will track more than donors. An often ignored benefit is being able to track information on your staff and volunteers. Most nonprofit CRM options will help your decision-makers oversee the involvement of your staff in various fundraising campaigns and ensure all of their efforts are optimized to ensure strategy success.

One example would be creating universal workflows for your nonprofit projects. In creating a project for your organization, you can assign certain tasks to specific groups, staff, or volunteers depending on their skill set. Likewise, you can post job availability for upcoming events and let volunteers sign up for positions they feel they will be work best in and at times convenient for them.

Being able to plan on volunteer projects, as well as the actions of your paid staff, will ensure all needs are covered to ensure your events go uninterrupted.

NeonCRM Events Management
Handle events management in NeonCRM.

Improve Communication With Donors

Nonprofit customer relationship management software needs to have a clear and open line of communication with your donors. As the lifeblood of your organization, you’ll want to be as direct and upfront as possible to them about where their donations are going, what projects your organization is working on, and any updates within your organization.

Some nonprofit CRM solutions will provide a communication platform on par with a social media platform. This platform can be used internally for providing staff and volunteers with updates to work schedules or requests for help with upcoming events. Externally, messages can be sent to donors via social media integration (posting on FaceBook or Instagram), or build-in email integration.

Email templates can be created within the nonprofit CRM software via automated means, and everyone in your network can be included in an email depending on their subscriptions. Built-in phone tools can help send automated calls to donors to ask for additional funds, or to alert them to important changes to their details.

Donor Perfect Nonprofit CRM Software
Improve constituent communication by keeping updated contact information in DonorPerfect.

Increase Engagement via Social Media

Expanding on ways to improve communication includes increasing your engagement via social media. The use of FaceBook, Instagram, Twitter, and more have always been great ways to send periodic updates to your base or create event pages that followers can monitor and share amongst themselves. A nonprofit CRM with integrated social media management tools will be able to make the most of your efforts.

One example is via mobile-optimized giving. With the popularity of smartphones, people are engaging with their social media followers even more frequently than before. This means your ability to share your message with them has increased over the years. Creating mobile-friendly giving forms and increasing the user experience for mobile platforms means more people can be comfortable accessing your website from their preferred choice of internet-enabled device.

Marketing automation is another huge capability of integrated social media within your nonprofit CRM software. This will let you publish posts across all of your social networks simultaneously, implemented targeted actions that can target specific audiences based on their common interests, and capture new supporters through paid advertising.

Blackbaud CRM Multichannel Marketing
Handle multichannel marketing in Blackbaud CRM.

Nonprofit CRM Software Pricing Guide

The cost of nonprofit CRM software starts at $9/month up to $499/month. The price for your nonprofit organization will be dependent on the number of users needed, the number of applications required, and any customization or services needed, such as ongoing support.

At times, a software may be advertised as $XX/month, but in reality, this is a per-user cost. Likewise, a software may be listed as $XX/month, but have a minimum amount of users required. To find the “true” minimum cost of ownership, make sure your software provider is informing you of any caveats required to get the low advertised price.

Most web-based (cloud) solutions (that are accessible via a web-browser from any computer or mobile device) will be billed on a subscription-based pricing model. For solutions requiring local installation (such as a download to your Windows desktop), there are usually one-time fees involved with purchasing the software outright. These costs will usually be higher upfront than going with a subscription-package, but in both scenarios you will likely pay the same amount over the course of ownership.

Free Nonprofit CRM Software

Are there any free nonprofit CRM software options available? The short answer is yes, there is. Many nonprofit CRM tools will offer a free version to go along with their paid package. These free versions are intended to be introductions to their solutions and purposefully provide limited or basic access.

What this means is you’ll have a small cap on the number of records you can store or users that can access the information. This may work great for a sole proprietorship or an organization that can share a single-user account. However, it will only provide a taste for many nonprofits.

Using free nonprofit CRM solutions is a great way to see if the option is right for you. Is the interface easy to use? Was the software easy to learn? Will your volunteer staff be able to pick up on its use in a short timespan? Was there a missing piece of functionality you noticed?

If a nonprofit CRM system does not have a free version, it may still offer a free trial. Many providers will let you demo a solution for anywhere from 7-30 days before having to make your first monthly payment.

Bitrix24 is an example of a business management software with a free CRM feature.

Nonprofit CRM Software Pain Points

A proper nonprofit customer relationship management tool will be able to maximize donations while streamlining your fundraising costs. Most nonprofit CRM systems will mention their use of proven methodology, while others may stand behind specific success stories of some high profile customers.

However, all nonprofits will experience pain points in implementing and using a tool, and thus not have the “best practices” in place to reap the full benefits. But not to worry; a pain point is meant to be an area of opportunity rather than one of weakness.

Issues Training Part-Time and Volunteer Staff

While many may associate the need for a nonprofit CRM with tracking donors, an ignored benefit is the ability to better manage your staff and volunteers. Many businesses and organizations alike will implement new software to save time and money, and an easy-to-use system will help with staff retention.

With any newly implemented system comes a learning curve. If the software is too hard to use or access, then your staff may become frustrated and cut corners, or choose to ignore the software altogether. In the world of nonprofit, where a large percentage of staff are unpaid volunteers, many may lack the technical skills required to become proficient at using it. Otherwise, they may only help out a few hours a week and not have enough time to dedicate to learning a system.

Being able to easily access your data means your staff and volunteers can spend less time doing data entry and more time making the world a better place. If your member data is poorly organized, users will pay less attention to critical areas of your solution. Ensure any new nonprofit CRM product your organization decides on is easy to use and straightforward. Otherwise, you’ll need to fall back on training videos, webinars, and other ways of learning the software.

Keap Nonprofit CRM Software
Solutions such as Keap have easy to use web interfaces.

Difficulty Increasing Donor Value and Engagement

How does your nonprofit organization get the most of their donor base? Especially when unforeseen circumstances arise, such as decline income or unemployment, it’s important to do what you can to avoid interruptions into your fundraising stream of revenue.

Developing a fundraising pipeline is one step you can take with a nonprofit CRM solution. What “level” is this donor at? What is the next level? What might it take to increase this donor to the next level of giving? Having this pipeline clearly defined can help you set goals for your staff asking for donations. This roadmap can help you nurture and develop major donors that stay with your organization for many years.

Identifying which donors that are the most likely to respond to events, emails, phone solicitations, and more, can help you ensure you’re not wasting time on donors that won’t contribute more than the infrequent gift.

Virtuous Nonprofit CRM Software
Get relationship building recommendations in Virtuous.