Google Looker

A business intelligence platform that provides data visualizations, analytics, and reporting tying multiple data sources together.

Product Overview

Looker Business Intelligence is a cloud-hosted business intelligence software. It was acquired by Google in 2019. It combines with Google Cloud to provide customers with a multi-cloud analytics platform. Looker is known for its ease of use and collaboration features. It enables users with minimal SQL knowledge to create custom visualizations, dashboards, and reports. The platform supports a wide range of data sources and provides real-time data exploration capabilities.


  • Free for Google Analytics, Google Ads
  • Easy to create dashboards with limited SQL knowledge
  • New features added continuously
  • Provisioning security for user permissions


  • Large dashboards have a slow loading time
  • No SQL CLI
  • Not enough high-resolution dashboards

Target Market

Small to large businesses needing a user-friendly data analytics tool. Well-suited for organizations requiring collaboration and data-sharing capabilities. Also good for companies handling a diverse range of data sources.

About Google Looker

Looker Business Intelligence, part of Google Cloud’s suite, leverages SQL for advanced data analytics. It enables companies to derive meaningful insights from their data and provides an understanding of their customer base.

The platform offers a cohesive perspective of a company’s operations and data. It’s designed for quick setup with ready-to-use applications. It also allows for tailored solutions through custom development. This flexibility ensures businesses can implement Looker in a way that best fits their needs and pace.

Looker is a versatile tool that helps organizations unlock the full potential of their data. It offers both a bird’s-eye view and detailed insights into various aspects of their business and customer interactions.

Looker Pricing

Looker Business Intelligence offers a pricing structure including platform pricing and user licensing fees. The platform pricing depends on the edition you choose. User pricing varies based on the type of user and their permissions. Looker offers free access when leveraging data sources such as Google Analytics and Google Ads.

Platform Editions and Pricing

1 Standard Edition:

  • Pay as you go: $5,000 per month. This is a monthly commitment, billed while the instance is active.
  • Annual Commitment: Specific pricing details require contacting sales for a tailored solution.

2 Enterprise Edition:

Annual Commitment: Pricing details are available upon request by contacting sales.

3 Embed Platform:

Annual Commitment: As with the other editions, specific pricing details can be obtained by contacting sales.

Each of these platform editions comes with ten standard users and two developer users. Annual subscriptions offer one, two, and three-year terms.

User Licensing Fees

There are three types of user licenses, each with consistent pricing across all editions:

  • Viewer User: $30 per user per month.
  • Standard User: $60 per user per month.
  • Developer User: $125 per user per month.

The different user types offer varying access levels and capabilities within the Looker platform. For example, the Developer User has access to a wide range of interfaces, including Administration and Development Mode, while the Viewer User has more limited access, primarily for viewing and scheduling reports and dashboards.

Looker provides customized pricing depending on several factors, such as the size of your organization, the amount of users who need access, and more. It has packages available for small, medium, and large companies.

Primary Features of Looker

  • Data modeling language
  • Defined business metrics
  • Visualizations
  • Reports and KPI dashboards
  • Integrations with relational databases such as Amazon Redshift or Google BigQuery
  • Embedded Analytics

Industries Served

  • eCommerce
  • Media
  • Ad Tech
  • SaaS
  • Healthcare
  • Gaming
  • FinTech

Video Overview

Starting Price
$5,000 /month
Price Range Learn More
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Product Overview

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