AppFolio Property Manager

3 Reviews 3/5

Cost effective and easy-to-use web-based property management software built for the modern manager.

About AppFolio Property Manager

AppFolio Property Manager provides mobile, all-in-one property management software for multifamily & single-family, commercial, student housing, homeowners & condo association, and mixed portfolio property managers to effectively market, manage and grow their business.

AppFolio includes features to support the modern manager: online applications and leases, owner and resident portals, online payments, built-in screening, maintenance requests, mobile inspections, bulk texting, and robust accounting and reporting.

Video Overview


  • Work from anywhere with an internet connection–no hardware required
  • Industry best support–96% of users rate their support experience as “Excellent”–read real-time responses from current AppFolio customers
  • Cut time spent on rent week by 50%
  • Easy to switch to, setup, use and manage
  • Unlimited free service, support and training
  • You own your data


  • Professional websites
  • Collect rent online
  • Complete accounting solution
  • Easy vacancy posting
  • Built-in screening
  • Powerful customizable reports
  • Rent comparison tool


Utilize the vast amount of data in AppFolio to create property specific budgets within the software. The interface with the general ledger allows for track of actuals in the budgeting module and comparing the actuals to the budget.

Built-in Screening

No more faxing. No more double-entry from one system to another. Using the simple resident screening service, AppFolio clients can centralize another task right in AppFolio, saving even more time and attracting the best residents even faster.

  • Screening is built-in to AppFolio
  • Fast and Easy–results are displayed right in AppFolio
  • Easiest reports–if you decide to rent to them, click the “Convert to Tenant” button and you’re done.
  • Experian RentBureau collaboration

AppFolio clients who are using screening will also gain access to the Experian RentBureau rental payment history data including on-time rent payments, late payments as well as information regarding skipped leases and any outstanding debts and/or collections, which is updated every 24 hours.

Complete Accounting Solution

AppFolio Property Manager is based on a complete and solid accounting system that was built for property managers. The general ledger, income statement, balance sheet and cash flow statements are geared for property management accounting.

Cash or Accrual Accounting Options

Accounting reports can be generated on either a cash or accrual basis. Whether you want to track your business cash flow or account for revenue and expenses on a daily basis, AppFolio can produce accurate and intelligent reports.

The truth is that you can have all the features in the world and they wouldn’t matter if your accounting doesn’t function properly – this is the heart of your company.

Flexible Reporting

Reports are designed to be extremely flexible so you can customize them for how you run your business.

There are many standard reports provided–accounting details, property details, resident and vendor information and much more. It is easy to adjust columns, select different fields and sort by different titles and even customize the way the information is grouped together. Links within the reports allow you to drill down on specific items so you can get all of the information you need.

Reports can also be generated in a variety of formats including PDF, .xls, .csv so you can quickly email, print or save them for future use.

Insurance Services

Eliminate the headache and expense of resident caused damage. Accidents and damage happen–it’s just a fact when managing rental properties. When these accidents happen, if your renter doesn’t carry insurance it can be expensive and a hassle for everyone. To avoid these costly situations it has becoming increasingly common for property managers to require residents to carry insurance.

With AppFolio Insurance Services, AppFolio customers can now instantly enroll residents in a basic tenant liability insurance program and offer owners and investors increased protection against resident-caused damage.

  • Protect investments from damage due to resident negligence
  • Built into AppFolio–simple and instant deployment
  • Instant coverage–full compliance whether or not your resident has a renters insurance policy
  • Stand out from the competition
  • Cost-effective pricing–there are $0 implementation fees and the price is $9.50 per enrolled unit, per month.

Online Payments From Residents

AppFolio’s Payment Platform enables you to streamline rent week, save time and reduce costs. With a variety of online payment options that allow your residents to pay rent 24/7 in convenient and secure ways, you will dramatically improve resident retention and stay ahead of your competition.

Owner Payments

Printing owner checks, stuffing those into envelopes, going to the post office and mailing those payments to owners is a thing of the past. AppFolio allows you to send your owners payments via ACH with just a few clicks within the software.

Owner Portals

In addition to emailing Owner Statements every month, you can provide your owners with on-demand access to Owner Statements and reports. You can post current and historical Owner Statements to each Owner’s Portal. You can also include any relevant reports so your owners can download these reports at their leisure. They will have access to the same Owner Statements you email on a monthly basis. There are no logins or passwords to remember. You simply provide the Owner with the login page associated with your account. The owner then enters their email address and a one-time link to the portal arrives in their email inbox. They can then select this link and gain access to the Owner Statements.

Professional Websites

Jumpstart your marketing with an AppFolio Property Management website. Select from a variety of professional and modern website designs so you stand out from the crowd. AppFolio Websites are 100% integrated with AppFolio Property Manager so you can seamlessly accept rent online, post and update vacancies with a few clicks and accept online maintenance requests that automatically create work orders.

Your website uses your domain so you continue to reinforce your brand. The property management website designs are built with lots of thought about the best practices for property managers. For example, there are specific sections for owners and residents.

Property Budgeting

Easily create and share property level budgets. With all of the accounting data stored in AppFolio you can track the current budget and compare to actual income and expenses for each property. This simplifies the process and ensures consistency during the budgeting cycle as you avoid entering data in multiple places.

Rent Comparison Tool

find your ideal rental rates with RentMatch, AppFolio’s easy to use rent comparison tool. RentMatch helps you to quickly analyze your rental prices compared to other units of similar size and bedroom count in the same geographical area. You can stay ahead of your competition with the confidence to adjust rental prices to maximize your revenue and fill vacancies faster.

Best of all & RentMatch is free! While many providers charge up to $2 per unit for comprehensive information on rental rate optimization this feature is absolutely free with the AppFolio service.

Vacancy Posting

When all of your property information is stored in AppFolio, marketing vacant units is quick and easy because you save so much time and avoid the hassle of maintaining information in multiple locations.

In just a few clicks you can quickly post your vacancies to hundreds of sites on the Internet including your own website, Oodle,,, Zillow and Trulia, to name just a few. You can also download an HTML, professionally formatted vacancy posting package that you can print or manually post to Craigslist.

Write Checks

Enough of purchasing checks to meet your software. Use the check format you want to pay your vendors and suppliers. The screen display looks like an actual check and you are prompted for all of the required information.

The system fully supports different check formats and setting up MICR printing is easy and hassle free.

Easily enter your invoices into the system but also search for invoices and create one-time or recurring bills, assign specific payments to any property or GL account code.


  • Residential: $1.25/unit/month
  • Commercial: $1.50/unit/month
  • Community Associations: $.80/unit/month
  • Student Housing: $1.25/unit/month
  • All packages have minimum monthly fee of $250/month
  • “Plus” version available for property management firms with 1,000+ units

Product Overview

Market Focus

Ratio of reviewers by organization size.

Industry Focus

AppFolio Property Manager is designed primarily for use in the real estate industry.

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User Reviews of AppFolio Property Manager

Submitted on February 21st, 2020 by Sherry from Management Solutions

Intricate, with a severe lack of customer support to accommodate the day to day complexities of the software.

The Good…

I like that they USED to have adequate customer support.

The Bad…

The product have many moving parts and can be quite complex even with an experienced user. They severely lack much needed customer support.

Submitted on October 23rd, 2018 by an anonymous AppFolio Property Manager user.

We bought them but stopped using them about 6 months later. Essentially we were using Appfolio and it got a little complicated when using it. A friend of mine in property management recommended an alternative product and we felt it was more user-friendly than this product.

Submitted on March 6th, 2018 by an anonymous AppFolio Property Manager user.

Chose Appfolio pretty quick. There systems are much more simple than the other software I looked at. They also are very user friendly and have unlimited customer service. Also, had the best pricing and website hosting and maintenance.