A CRM and customer experience (CX) suite for enterprises

About SAP CRM

SAP CRM and Customer Experience (CX) system is designed for enterprises. This software gives your customers the freedom to explore, interact, and choose from your products and services. Use this suite to better understand, engage, and deliver to your customers.

This software includes:

  • SAP Customer Cloud Data
  • SAP Marketing Cloud
  • SAP Commerce Cloud
  • SAP Sales Cloud
  • SAP Service Cloud

Video Overview

Features of SAP CRM

  • Create seamless customer experiences and onboarding
  • Provide the data privacy and trust customers demand
  • Eliminate data silos for better contextual marketing
  • Offer customers transparency and control, while addressing GDPR compliance
  • Personalize customer experiences across your business
  • Build customer trust to develop ongoing relationships
  • Optimize marketing to drive revenue
  • Drive demand and growth for B2B marketers
  • Benefit from using a single commerce solution
  • Support all go-to-market models
  • Leverage industry-specific capabilities
  • Realize a fast ROI with prebuilt integrations
  • Exceed expectations with built-in flexibility
  • Save time and guesswork to accelerate sales
  • Guide sales reps through quotes and contracts fast
  • Model and manage sales territories and incentives
  • Embrace the future of selling
  • Create a unified service experience
  • Develop an elite team of skilled experts
  • Deliver the next generation of self-service
  • Capture and understand customer feedback

Product Overview

User Reviews of SAP CRM

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Submitted on May 12th, 2020 by Lorenz Gan

The insights that we’re already gaining from the SAP Commerce Cloud Platform are challenging us to look at business processes to reshape them for the digital era.

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Submitted on May 12th, 2020 by Todd Thompson

The most important thing for us to get right is the online experience for the customer. So it was SAP that led us to the SAP C/4HANA suite of products.Together with Deloitte, it was a very collaborative approach that was focused on solving business problems and not just implementing technology.